company marketing

Companies that effectively communicate their missions and culture are the ones that attract the best talent.
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Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

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Co-workers laugh during a discussion about company culture.
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From a job seeker's perspective, finding the right career can be difficult because of the competitive job market.

But, did you know that it can be just as difficult from an employer's perspective to attract the right type of candidate?

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Some companies film short TikTok video to connect with job seekers and customers.
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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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