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Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

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From a job seeker's perspective, finding the right career can be difficult because of the competitive job market.

But, did you know that it can be just as difficult from an employer's perspective to attract the right type of candidate?

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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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Employer branding is essential for companies looking to attract and retain top talent.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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