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Employer branding is essential for companies looking to attract and retain top talent.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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COVID-19 has forced many employees to work from home for the first time in their lives.

Now, as companies are putting together plans to slowly reopen their offices, some employees may be wondering how they can continue working from home.

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The workplace will change after COVID-19—that's a certainty!

But, not all change is bad. In fact, some of the lessons learned from this crisis can lead to changes that will make the workplace better.

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Some people have lost their jobs, or seen them change significantly as a result of COVID-19.

When the crisis abates, whether temporary or permanently, one thing is for certain: the workplace will change!

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Every business has been impacted by the coronavirus pandemic in some fashion.

While it may be hard to imagine now, when the crisis does finally abate, there will be several important lessons learned that could actually make many businesses stronger.

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