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Sometimes businesses are forced to restructure and cut staff. We've seen this during the COVID-19 crisis, but it can happen at any point of time.

While sometimes unavoidable, the decision to layoff employees can be one of the toughest decisions a company has to make. These are never easy conversations to have, but it's possible to show both commitment and compassion to impacted employees.

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Employer branding is essential for companies looking to attract and retain top talent.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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Like many businesses across the world, Work It Daily has had to adapt because of the COVID-19 crisis.

However, with good planning and previous experience with remote work, the Work It Daily staff have adjusted to the challenges the crisis has thrown at them, and is beginning to chart a path forward post crisis.

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Businesses don't have the luxury of saying, "I don't care what people think about me," because like it or not, what people think about a business is critical to its employer brand.

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Struggling to come up with employer branding content?

Don't sweat it! No matter what business you're in, there are certain employer brand content ideas that are universal.

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