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With over 400 million monthly active users, it’s no denying that Instagram is the platform to be on. Not only is it bursting with community & networking opportunities, but it’s an employer & personal branding haven. Now’s never been a more important time to showcase your brand value on Instagram. Here’s how in five steps:

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What do you need to clean up on social media in order to make a positive impression on recruiters? Okay, let’s talk about what you don’t need to worry about first. You no longer need to stress out about posting one or two photos of you enjoying an adult beverage. These days, companies aren’t as worried about seeing a picture of you with a beer in your hand. However, they DO look for trends in your behavior, according to career expert J.T. O’Donnell. “Recruiters are trained to go look at all of your social media profiles and pay attention to common themes,” said O’Donnell. For example, if you have a lot of the same type of photos (i.e. you’re posting photos of you partying every single weekend), then recruiters consider that to be a pattern. That’s how they start to understand who you are as an individual. Every single person who’s on social media tells a story with what they choose to post, whether they like it or not. So, in order to clean up your social media accounts, you need to sit down, analyze what you’ve been posting, and identify patterns. If you don’t like the brand that you’ve created for yourself on social media, clean up what you can and be more intentional with what you post in the future. Share things related to work you find interesting and causes you care about. This will give recruiters a better idea of what you enjoy when it comes to work and will boost your personal brand.

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The digital world has never been more saturated with users and businesses who just want to make a difference, share their opinions, or promote a good or service. Due to such high volume, it’s important to have a game plan when branding yourself online so that you don’t get lost in all the noise. Common issues job seekers and professionals face when building their personal brand online include: hectic lifestyle, lack of education on social media, or not enough time to watch trends. Here are six essential steps for overcoming these problems and building your Twitter brand:

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