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Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

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Employer branding is essential for companies looking to attract top talent and we recently touched on why it's going to be especially important in 2020.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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Work It Daily has been getting an increasing number of people reaching out and asking, "Is LinkedIn dying?"

This question isn't just coming from job seekers. Recruiters, professionals, and executives alive are frustrated with the platform, wondering if it's really as useful as it claims to be.

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These days, it's all too common for job seekers to take a job that isn't in their industry. The ever-increasing competitive job market certainly doesn't help. But you've got bills to pay, food to eat, and possibly a family to support.

Although it's tough to stay happy at a job you don't necessarily want, you know the position is taking care of your financial needs at the moment. But how can you advance your skills for a future career growth or job opportunities? If you're worried you might not be getting the experience you need, here are three ways to keep fortifying your professional talents.

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Informational interviews are an essential part of a successful job search. Not sure what you need to do? Marcy Twete, author of You Know Everybody! A Career Girl's Guide to Building a Network That Works, offers some great tips for nailing your next informational interview.

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