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You've identified an amazing job opportunity and decided to apply for it. Your resume has been updated and the cover letter is written, everything seems to be in order.

Wait! Are you forgetting something?

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Employer branding is essential for companies looking to attract and retain top talent.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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Hello, here's my social media. My message to hiring managers: I'm a nincompoop. This obviously should NOT be your approach during the hiring process.

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