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In 2019, Your Cover Letter Only Needs 1 Thing (Unfortunately, Most Will Fail to Include It) https://www.inc.com/jt-odonnell/in-2019-your-cover-letter-only-needs-1-thing-unfortunately-most-will-fail-to-include-it.html #coverletter #coverlettertips #interview #interviewtips#career #careeradvice #careeradvise #work #job #jobsearch #jobsearchtips #productivity #strategy #finance
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Every time I start a project, I get this tiny moment of panic. It doesn't last long, but even now, after years in this business, I still notice that it happens.

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Everyone knows that you should walk around every once in a while, especially if you have a desk job. But, do we walk enough during the workday?

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Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated in a blind taste test with Pepsi vs. Coke. More people preferred Pepsi but continued to buy Coke. When a brand choice is made, the strong, familiar, trusted brands will always have an edge. An effective brand promise builds trust with customers.

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