As corporate leaders, executives are far more visible than the average employee. That makes their personal reputation almost as important as the company’s reputation, and even more important in certain situations. Online reputation management for executives is critical. This is because anyone can check up on you online and then use that information in a variety of ways. For example, an executive’s reputation affects prospective employers’ hiring decision. Between your online reputation and your interview, potential employers can get a pretty good idea of who you are, what you do, and how you react in certain situations. If you seem like a good fit with their values, mission, and culture, you’re more likely to be hired. Shareholders may look at your reputation before investing. I once worked with an executive to help prioritize his online reputation results. This was because venture capital firms were courting his company and he wanted to make the best personal impression possible. Of course the bulk of these decisions largely rests on the company profile. But, if you’re creating a startup, will manage the investment funds, or have a large influence on how the money will be used, investors may consider your reputation before making the final decision. How you appear online could influence how much and when they choose to invest. It could even influence whether they invest in your company at all. As another example, customers may consider executives’ reputations before buying from or endorsing the company. This is especially true if your business offers long-term services, if you’ll be working with the client directly, or if you support controversial causes or policies. Journalists also use executives’ reputations to determine who is the best fit for a news story. Reporters use practical information, such as the processes and employees you manage. And they use your reputation, such as the causes you support and your friendliness to the media, to gauge how well you fit their stories and how important a line from you could be. Speaking of news stories, your online reputation also affects the angle journalists take when writing about you or your company. In addition to other factors, a well-managed executive reputation can mean the difference between a scathing business review and a positive feature story. Executive online reputation management prevents impersonators damaging your good name. By keeping your name and the content and ideas associated with you clean and accurate, you retain influence over the decisions others make about you. Good executive reputations also reflect well on the company reputation. They secure your position and giving you credibility and clout in corporate decision-making. Finally, executives’ online reputations can help establish them as thought leaders and industry experts. All business leaders should strive to be thought leaders to help their companies and consumers. They should also strive to create their own solid image online. Being perceived as an industry expert influences the decisions others make that you don’t know about, and can help you secure your position, land a better job, or negotiate a better salary or benefits.
The successful business manager needs skills and talent.
Managerial skills can easily be developed as time passes through experience, mentoring, and training. However, when referring to natural talent, this is definitely something that cannot be obtained.
Productive companies will always invest a lot of money in developing and identifying truly effective managers. If this is the type of job that you are after, you should know that the following traits are necessary.
You Must Have Great Leadership Skills
This is one crucial attribute that so many managers actually lack these days.
Most companies will promote those employees that have great individual results. The problem is that a really good salesperson will rarely be a really good manager. The true leader will always be able to inspire trust, delegate responsibility, and provide direction. A manager won't be a "leader" if they cannot perfectly perform these three tasks.
While leadership skills can be gained in time, the innately talented manager will actually be able to gain all that he or she needs to be a true leader in a short period of time. This is something that is a lot more important than what many believe at the moment. Every single successful business manager out there is a leader who takes the team he or she manages and makes it work better, faster, and more effectively.
You Need To Have A Clear Communication Strategy
It is very important for the manager to have really strong communication skills. It is not enough to show that you appreciate your employees. You need to properly highlight what you want from them so that everything can go smoothly.
The effective manager has to be able to properly decipher, understand, and then relate the vision of the organization to the employees so that productivity is maintained. If communication is ineffective, employees will not understand what the manager tells them. This can lead to so many different problems in the future, and such a chain reaction can have a devastating effect on the profit of any company.
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You Must Have The Ability To Adapt
This is something that makes him/her really effective at the job. If the manager can adapt to the circumstances that are unexpected, the entire team will achieve more success in the future. This also means that a successful manager has the necessary creative thinking skills to find a new solution to any problem that may appear.
You Need To Focus On Developing Your Team
You cannot have employees that remain still when referring to the skills that they have. Any financial blog on the internet will tell you that an effective manager will make sure that employees improve and that they become better at the job that is done.
Developing other people basically involves cultivating talents and then motivating them to channel gained talents towards increasing productivity.
You Have To Build Relationships
It's a shame to see that there are still managers who do not understand the importance of networking. A manager needs to establish good relationships with potential clients and employees. Those employees who feel they are valued will always be more effective and will put in the extra effort that can bring in better results at the end of the day.
When building a relationship with an employee, it is really important that the manager showcases empathy and trust in the ability of the team. This is something that helps everyone enjoy working under the guidance of the specific team leader. Make sure that you know as much as possible about the employees—their strong points, and their weak points.
You Need To Constantly Develop Your Skills
The effective manager is the one who knows the problems that he or she has and constantly works on solving them. Career development is a huge part of career success in this job and in any other job. You need to develop in order to be able to lead employees.
If you remain at the same level, the entire team remains at the same level. That manager that continues to grow will eventually learn how to use the above-mentioned natural talents in order to make the team work flawlessly and even encourage the employees to do the same thing.
The manager who never develops is basically bound to eventually lag behind as he or she cannot adapt to the market. This and adaptability go hand-in-hand. You cannot have one without the other.
Try to improve as much as possible with every single project that you do and always be truthful to yourself about the flaws that you have. Work on them as soon as possible and your team members will see that you put in the effort to change.
It is so much harder to be an effective manager than we think. There is this belief that you can simply learn how to be a great leader in college. This is definitely not the case. Many of the really successful managers from around the world did not have formal training. You need to be sure that you constantly grow. That is, most likely, the most important trait to have if you want to be a great leader.
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This article was originally published at an earlier date.