7 Reasons to Own Your Own Franchise

Ever dream of being your own boss? Have you walked into a franchise and thought, "I could own one of these." The franchise industry is booming with opportunities for smart professionals looking to own a turn-key business. What surprises most people is how many affordable and even low-cost franchise options there are. Some booming franchise options like senior care, offer rewarding work that provides an excellent income too. So, what are you waiting for? Join the franchise experts from TheEntrepreneurOption.com for the kick off of their new web TV show, Franchise Advantages. In this info-packed half-hour show, you'll learn why owning a franchise could be the best career move you make in 2012.


This episode of "Franchise Advantages" has already occurred but the recording can be viewed above.
Franchise reasons image from Shutterstock
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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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