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TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.

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Since brand values are such a key part of developing your overall brand strategy, let's dive into defining what brand value is and provide some examples from top companies that will inspire you to kick off your branding process.

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