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Employer branding is essential for companies looking to attract top talent and we recently touched on why it's going to be especially important in 2020.

But, like anything in life, employer branding has to be done well in order for it to be effective! There are certain mistakes that could make your employer branding efforts ineffective. Here are four of them:

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The SeatGeek employee roster includes a classically-trained opera singer, a retired contender on the competitive eating circuit, and an all-American fencer, to name a few. Having such a unique and diverse workforce under one roof is something that SeatGeek takes pride in. Not only does it create a fun company culture, but it lends itself to endless ideas and perspectives

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By the end of 2015, Power Home Remodeling Group was a growing company with a strong culture that had just been named as the best place to work for millennials by Fortune Magazine.

But Michael Hansen saw the potential for so much more.

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When it comes to caring about employees, Malouf believes that actions speak louder than words.

The Utah-based bedding and furniture manufacturer honors that belief by offering a strong benefits package to not only make Malouf an attractive place for new talent, but to build camaraderie among current employees, making them want to stay with the company over the long-term.

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Employer branding is an important part of a company's marketing and recruiting efforts, and in 2020, it will take on an even larger role.

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