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The term "career management" is a bit abstract for some people. It sounds like this fluffy, indefinable concept that doesn't really mean a whole lot. In reality, career management is a very significant and specific process that, when done properly, helps to ensure long-term career success.

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In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in action.

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It's important to keep in mind that the process of developing the marketing plan is just as important as the plan itself. The time spent analyzing, strategizing, collaborating, to building consensus is a valuable part of the process. Most marketing plans can be completed within 8-12 weeks depending upon the complexity of the plan, goals, budget, and staff. To kick off your marketing plan development, start with these six key steps.

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As a leader, you probably had your fair share of unpredictable challenges in 2020. You also likely learned some difficult lessons—lessons you should keep in mind as you plan for the coming year.

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It's time for your annual career checkup! What changes do you want to make in your work life next year? Do you want a new job or a promotion? Do you want to keep doing the same things work-wise but with a new employer? Do you want to change career directions altogether? Are you happy where you are but want to boost your performance?

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