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With over 400 million monthly active users, it’s no denying that Instagram is the platform to be on. Not only is it bursting with community & networking opportunities, but it’s an employer & personal branding haven. Now’s never been a more important time to showcase your brand value on Instagram. Here’s how in five steps:

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What do you need to clean up on social media in order to make a positive impression on recruiters? Okay, let’s talk about what you don’t need to worry about first. You no longer need to stress out about posting one or two photos of you enjoying an adult beverage. These days, companies aren’t as worried about seeing a picture of you with a beer in your hand. However, they DO look for trends in your behavior, according to career expert J.T. O’Donnell. “Recruiters are trained to go look at all of your social media profiles and pay attention to common themes,” said O’Donnell. For example, if you have a lot of the same type of photos (i.e. you’re posting photos of you partying every single weekend), then recruiters consider that to be a pattern. That’s how they start to understand who you are as an individual. Every single person who’s on social media tells a story with what they choose to post, whether they like it or not. So, in order to clean up your social media accounts, you need to sit down, analyze what you’ve been posting, and identify patterns. If you don’t like the brand that you’ve created for yourself on social media, clean up what you can and be more intentional with what you post in the future. Share things related to work you find interesting and causes you care about. This will give recruiters a better idea of what you enjoy when it comes to work and will boost your personal brand.

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The digital world has never been more saturated with users and businesses who just want to make a difference, share their opinions, or promote a good or service. Due to such high volume, it’s important to have a game plan when branding yourself online so that you don’t get lost in all the noise. Common issues job seekers and professionals face when building their personal brand online include: hectic lifestyle, lack of education on social media, or not enough time to watch trends. Here are six essential steps for overcoming these problems and building your Twitter brand:

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Your personal brand follows you around like a loyal canine - in your job search, online, at home, and even at work. In fact, are you even aware of how you’re branding yourself at work? The wrong brand can hurt your career (it can even send you into a major career rut), so it’s important to know how people might be perceiving you in the workplace. Does any of this sound like you?

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You’re happy at your job, but you want to take it to the next level. You’re ready for more responsibility and a fatter paycheck. Are you ready to get a promotion in 2017? (Psst! Can’t get hired? Watch this free tutorial.) According to a recent CareerBuilder survey, 30% of workers are hoping to get a raise or promotion this year. If you want to get a promotion in 2017, you need to brand yourself accordingly. Think about your key skill sets and character traits. What will you need to leverage if you were to get a higher-level role within your company? What do you need to prove to your boss in order to make that dream promotion a reality? If you want to get a promotion in 2017, have a chat with your boss and set clear expectations for yourself. What do you need to do in his or her eyes in order to earn more responsibility and a higher salary? In addition to that, there are some other key areas you should start focusing on. If you want to set yourself up for a promotion, you need to start branding yourself as...

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