Clean Up Your Personal Brand

Branding yourself was a great idea! You are well aware of your unique value offer; have leveraged it to position yourself as an expert in your field and "knockout" other heavy-weight champions. Great job! What’s next? To stay current, you must always revisit your personal brand’s core values and ensure the value offer you’ve focused on is still in alignment with your target employer’s fluctuating needs. If it isn’t, you may need clean up your personal brand. Related: Is Your Personal Brand Wrong? A re-tooling of your personal brand is sometimes necessary in reaction to fluid industry demands—very strategic and smart defense! HOWEVER, a proactive re-brand based on forecasted industry needs and a deep-dive self reassessment –is even smarter! (That’s offense, baby!) So, is it time to re-evaluate, refocus, polish and clean up your personal brand. Get your gloves, dust mops, and brooms… (pen and paper will work, too). Canvassing. Initiate contact with your target employer. Learn. What is important to them as they plan for the future. Evaluate. How does your personal brand meet their needs? Adjust. Discard the old, remove barriers to the new you. New. Package yourself anew this spring with a fresh and in-demand brand. This post was originally published on an earlier date. Photo Credit: Shutterstock


If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

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If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

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All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

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In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

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If you saw our first video, you might have heard about the awkward situation one of our viewers, Diane submitted. She has recently worked with a co-worker on a group project. When it came time to present the project at a meeting, Diane let her co-worker present. While it went great, the co-worker proceed to take credit for nearly all of Diane's work. Frustrating to say the least!

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In this week's episode of "Well This Happened", we want to know what you would do if your co-worker took credit for the work you did...right in front of your colleagues AND boss!

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

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