January 22, 2020
The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.
<p>If you're a company on the fence about TikTok or not sure about how to use it, here are three tips to help guide you.</p>
Have Fun With Your TikTok Account<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjU5OTU5Mi9vcmlnaW4uZ2lmIiwiZXhwaXJlc19hdCI6MTY0Mzc1ODA0Nn0.fWLVQRL9pruqKEuoaQy-6DrfbaxcafdXmp0ITzcaYOg/img.gif?width=980" id="a4264" class="rm-shortcode" data-rm-shortcode-id="827d32f18fcca6d4701b39e7e65cfa30" data-rm-shortcode-name="rebelmouse-image" />
Consider Putting Policies In Place For TikTok<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjU5OTYyOS9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwNDU1MTc5N30.AeqKxE9QXJul0fJd27DCiQXbFdE6Joq_AkoAFaA4gdE/img.jpg?width=980" id="88de2" class="rm-shortcode" data-rm-shortcode-id="e7c1aa2fa21947fd94306aa463d9572a" data-rm-shortcode-name="rebelmouse-image" alt="Young workforce discuss strategy for the business' TikTok account" /><p>Every business is different!</p><p>A small company that knows its employees well and trusts them may just give those employees the freedom to promote the company on their personal TikTok accounts.<strong> Your employees are your best brand ambassadors!</strong></p><p>Larger companies may limit TikTok posts to a company-only account or have very strict rules about what employees can post on their TikTok accounts about the company.</p><p>There is no one-size-fits-all policy. Like most of social media, TikTok can be like the Wild West and you may have to adjust as you go. The important thing is to define what your company goals are regarding TikTok and make sure everyone is on the same page.</p>
<p class=""><br></p><p>You may find that your company's existing employer branding and social media are already strong and you're not ready to incorporate TikTok into your plans. That's fine—you don't want to rush into anything you're not ready for. Just know that TikTok appears to be here to stay and companies will continue to find ways to use it to their advantage.</p><p>No matter where you are at in your career, <strong>there's always room to grow and Work It Daily can help!</strong></p><p><strong><a href="https://workitdaily.lpages.co/pricing/" target="_blank"><strong>Join the #1 online career growth club today</strong></a> and have access to one-on-one career coaching, resume and cover letter reviews, online tutorials, and numerous networking opportunities through our online platform.</strong></p><p>Check out Work It Daily's <a href="https://www.workitdaily.com/employer-wid-champion-program-highlight/what-is-the-wid-warrior-badge-program" target="_blank">employer brand content services.</a></p>
TikTok Is A Great Way To Connect With Generation Z<img lazy-loadable="true" src="https://assets.rebelmouse.io/eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJpbWFnZSI6Imh0dHBzOi8vYXNzZXRzLnJibC5tcy8yMjU5OTYzMC9vcmlnaW4uanBnIiwiZXhwaXJlc19hdCI6MTYwOTU2NzMyOX0.ION0AAbDRD_kJk74NsT6VsZT_TxHyI7GufmHw1A0SDc/img.jpg?width=980" id="2b19a" class="rm-shortcode" data-rm-shortcode-id="54a7e9396402be3038e3b2f413c0fa68" data-rm-shortcode-name="rebelmouse-image" alt="TikTok is a great way to connect with Generation Z." /><p>An essential part of good employer branding is having your company visible on multiple platforms. This is especially important as <a href="https://www.workitdaily.com/generation-z-in-the-workplace" target="_blank">Generation Z</a> (born 1997-2010) starts to make up a larger portion of the workforce.</p><p>When researching a company and its brand, Generation Z job seekers like to collect information from multiple areas, including social networks. </p><p>Having a TikTok account could help your company gain an advantage with Generation Z for these reasons:</p><ul><li>Many of these job seekers use the platform frequently </li><li>It shows that your company is modern and can keep up with the times</li><li>It allows them a fun way to connect with your company</li><li>You can use the fun videos to guide them to important links about your company</li></ul>
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