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Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

TikTok allows people to create short-form (usually around one-minute) videos with music in the background. The content is short, and to the point. But, if you use it the right way, it can be impactful.

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If you're looking for a way to simplify your job hunt and get noticed, social platforms like LinkedIn give you an opportunity to be proactive and get past the Applicant Tracking System (ATS).

With LinkedIn, not only can you view job listings, but you can also easily find the recruiter who's leading the search for the right candidate.

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Writing a good cover letter is one of the most crucial parts of the job search process. Without a good cover letter, you won't even score a job interview.

Because of the pressure associated with writing the cover letter, some people dread writing them. However, with the right attitude, writing a cover letter can actually be enjoyable.

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Every savvy management team knows a company's ability to succeed and grow rests largely on its ability to employ the best people. Recruiting is a vital business function. And unfortunately, up until now, most companies have had to use one of two outdated recruiting approaches to find good candidates for their jobs.

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