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The use of TikTok has taken off like wildfire recently and many companies have incorporated the video-sharing social network into the social media portion of their employer branding efforts.

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Every savvy management team knows a company's ability to succeed and grow rests largely on its ability to employ the best people. Recruiting is a vital business function. And unfortunately, up until now, most companies have had to use one of two outdated recruiting approaches to find good candidates for their jobs.

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Do you find that attracting top talent to the open positions at your company is becoming more of a challenge? It could be your employer branding efforts.

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