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A company's employer brand is the image it portrays to the rest of the world and is the #1 recruitment tool.

The recruiting game has changed and in order to attract great talent, you have to market the amazing things about your company. This is why employer branding is so important.

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Every savvy management team knows a company's ability to succeed and grow rests largely on its ability to employ the best people. Recruiting is a vital business function. And unfortunately, up until now, most companies have had to use one of two outdated recruiting approaches to find good candidates for their jobs.

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Recruitment can be one of the most competitive jobs, especially in industries such as sales and hospitality, which are high in demand at the moment. It doesn’t help that the job market is constantly changing, either. One day, your dream candidate is enthusiastic and seeking employment, then the next, someone else has snapped them up. However, the smartest recruiters aren't only constantly building relationships with existing candidates, but they’re also constantly sourcing new ones. Keeping your book fresh with active job seekers is the key to successful recruitment, so it’s key to know where you can look. Where as once, we were simply reliant upon snail mail and cold calling, there is a whole other level to modern recruitment now. We have incredible websites dedicated to making the recruitment process as seamless as possible, and there are even social network dedicated to job hunting and employment. To help stay ahead of the game and make sure you’re always securing the best candidates for your roles, check out this list of the best apps for recruitment:

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