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Market segmentation gives your brand an advantage over your competitors because you can show your customers that you understand them and can provide them with what they need. In this article, I will share with you how to segment your target market and how to conduct market segmentation.

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Let's first take a look at how your core values can positively impact your brand.

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Salary negotiations can be tricky, but there's no escaping them.

At some point in your career, whether you're applying for a job or angling for a promotion, you'll find yourself in the middle of a salary negotiation.

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Phone interviews can be stressful. It's always a bit more difficult to wow someone without meeting face-to-face. Don't just dial-it in! Follow these simple steps to make sure you impress during your next phone interview.

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