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A brand pyramid provides the emotional context consumers need from being first-time buyers to brand advocates. In this article, I'll share with you what a brand pyramid is and six reasons you'll want to start using it today.

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In this article, I will give an overview of what brand purpose is as well as give you examples of what brand purpose looks like in action.

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Take a minute and think about your relationship with your co-workers. Do you work in a tight-knit office where everyone is constantly collaborating? Or a place where you do your own thing and only come together when required to do so?

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Target is one of the most successful and well-known retailers in the world. Their success is a result of the positive work environment they've created, where all employees know that their voices matter. Target's commitment to offering the latest products coupled with its dedication to giving back to the community, are few of the many reasons it's recognized as a great place to work.

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Facebook is one of the world’s largest and most successful social networking platforms, with the goal of bringing the world closer together. Your work at Facebook impacts billions of users around the world every single day. They live by the belief that “this journey is 1% finished” and that the work they’re doing has only just begun.

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