Dear Experts, I am looking to go back to graduate school since I haven't even sniffed a relevant job opportunity since I was laid off a few months ago. No matter what I do, I can't find work. I was originally just going to get my MBA with a marketing concentration, but then a friend of mine brought up the idea of getting a Masters in Industrial/Organizational Psychology or something close to it. I found it to be an interesting thought. Does the skill set and knowledge between these two degrees overlap at all, or would one be better than the other assuming that my end-all career goal is to be in marketing/advertising? I have always loved psychology and the question of why people do the things they do, just never thought of possible career opportunities in the business world. Here is how our T.A.P. experts answered this question: @jtodonnell Q#150 IO degree is very popular right now. You'll need major internships to land a job after you get degree. @DebraWheatman Q#150 Strengthen exp. w/ language. Visit historical places; absorb the culture which is good in a diverse professional envt. @keppie_careers Q#150 B4 U go to school b/c job search isn't going well, seek prof advice-it's cheaper! http://bit.ly/tN7pH @keppie_careers Q#150 MBA tends to earn more $, but read this re: state of MBA degree: http://bit.ly/Y5ngj (expand) Cont... @keppie_careers Q#150 Careful of spending $ for grad school. Investigate job opps. Research/ info interviews first. Cont... @DebraWheatman Q#150 Mktg/Adv. is your goal - go for the MBA. You will get the business bkgd. and consumer insights exp. from the degree. @heatherhuhman: Q#150 Have you tried speaking to the director of the program about job opps? Pros & cons to grad school. @kgrantcareers Q#150 Both r good. MBA = understding bigger picture w cost breakdown. MAIP = understding customer, then big picture. @beneubanks Q#150 If mkting is your goal, get the mkting degree. Career opps for I/O Psych are tougher 2 find but not imposs. Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.
Recently, a list of companies that have the happiest employees was circulated online. The companies were commended on their ability to promote a healthy work environment and sustain work-life balance. Pfizer came out on top with Kaiser Permanente coming in second, followed by Texas Instruments. Looking at these lists, one wonders how these companies are able to promote such a positive productive environment for their employees.
Many would think this is due to compensation packages or other related perks. But then, is work only about earning money? Is it the most important aspect when employees join a new company? What about the other factors that play an important role in building a strong bond between the employee and the organization?
- A bond that stems from mutual appreciation and respect for the value system that both parties shape together
- A bond that is dependent on many diverse factors such as recognition, open communication, and teamwork
- A bond that strengthens over time when the employee performs well
The importance of core values is illustrated by a quote from famous author and inventor, Edward de Bono: "Effectiveness without values is a tool without a purpose."
This analogy really hits home. A purposeless tool is a worthless thing and so is a company without a campus—a culture that is formed on the basis of core principles.
Core values serve to constantly guide both the employee and the company in achieving their mutual goals, in a manner that is based on an ethical and ideological framework. Every business is different, and so are their core values. Having said that, there are some principles that are alike for all, even though they may be phrased differently.
Here are four such core values every organization should have:
1. Integrity And Ethics
Simply put, the two principles of integrity and ethics translate into doing the right thing, in an honest, fair, and responsible way. Building your entire business on the foundation of honesty and integrity goes a long way toward building a strong, trusting relationship with your employees, stakeholders, and customers.
Truthful conduct on everyone's part can create a strong, credible reputation for the company in the market, which is beneficial for everyone's interests.
Without dedicated employees, a company is nothing. Period.
Committed employees form the backbone of the entire corporation. They work together with the system in order to achieve growth and profitability.
A company has a responsibility toward its employees and, if one of its core principles is showing the utmost respect to its employees, it's likely management will have a low employee turnover rate.
Respecting all employees means respecting their individual human rights and privacy, and eliminating all kinds and forms of discrimination, whether based on religion, belief, race, ethnicity, nationality, gender, or physical disability. Moreover, ensuring a safe and healthy work environment for all employees is an important part of giving respect to them.
Many organizations across the globe adopt an attitude whereby the entire company interacts together like a close-knit family. Such an atmosphere helps boost the confidence of employees and makes them feel like an important, even indispensable, part of the organization. This inspires feelings of commitment and a drive to do even better.
3. Innovation (Not Imitation)
Companies that focus on being ahead of their competitors and introducing new ideas in the marketplace follow the principle of "innovation, not imitation." This is crucial if a company wants to be a trendsetter and introduce new products that consumers appreciate.
Employees in such companies are encouraged to be dynamic and come up with innovative ideas that can translate into successful products for the company. Constantly imitating others won't take the business far.
The thirst to constantly improve can be achieved if one is never satisfied. Organizations that have this principle as one of their core values try to provide a dynamic platform for their employees, where they can explore their creativity and skills and further enhance themselves.
While celebrating successes is an important thing, just sitting back and getting complacent over them is unacceptable for such companies. The reason why some companies habitually do well is because they know that employees are the most valuable resource.
Nothing compares to an employee who is dedicated and willing to go the extra mile. This requires a company to cultivate an environment that promotes respect and frowns upon politics. If you want to achieve this type of work environment at your company, these four core values are a great place to start.
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