Dear Experts, I am looking at hiring a resume writer to help highlight my strengths and make it more optimized for the HOUR databases it will inevitably end up in. It is quite expensive but she is certified by the National Resume Writers Association. Is this a good idea? Here is how our T.A.P. experts answered this question: @juliaerickson Q#159 Chk w/her clients re results. Gd rez w/networking gets interviews, opens door; YOU get job once in door. @kgrantcareers Q#159 Expensive resume writer doesn't always mean better. Find out exp working w pple w your background n your career goals. @ValueIntoWords Q#159 Qualified res writer provides 'more' than a resume, Guides u thru deep career introspection / clarification. @dawnbugni Q#159 Investment in self, not expense. ABSOLUTELY hire pro. Benefits of wrking w/passionate professional endless. @gradversity Q#159 It depends. If they just format your info for you, no. But if they interview you to enhance your resume, perhaps. @DebraWheatman Q#159 I too am certified. A great thing to do to help you stand out from the crowd. a writer can position you effectively. @sweetcareers Q#159 For exec level positions, hiring pro resume writer isn't bad idea. Entry level, prob not. (cont) @sweetcareers Q#159 (cont) Whether u write it or a pro, resume needs 2 be tailored for EACH position. @ValueIntoWords Q#159 As a Master Resume Writer, I'm passionate abt this; is 'investment' in self/career to hire prof res writer. Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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