Is Personal Branding Necessary for All Careers?

Dear Experts, I keep reading these articles about selling yourself and your image. I can see where all of this is very true, for sales people, managers and executives, but I wonder if it applies equally to other fields. For example, I am in the semiconductor industry, my talents are largely in the technical area. Social events and selling are difficult for a lot of technical people. I can imagine being able to sell myself being helpful, but I have no skills for doing that and am not good at small talk. I don't think I am going to interest people with a lot of technical talk. Do you have any insight for these kinds of jobs? Here is how our CAREEREALISM-Approved Experts answered this question on Twitter: Q#438 Personal brand=consistent image/message in resume, cover letter, social media =highlight your core value to employer. (@juliaerickson) Q#438 Branding isn't all selling yourself, it's being intentional about the impressions you make- and that transcends. (@EmilyBennington) Q#438 It's just your way of expressing yourself. Make sure the real YOU stands out, that's what matters. (@beneubanks) Q#438 You're selling/promising results! What does your employer need to achieve via you performing your job right? (@resumeservice) Q#438 Every1 has brand. What matters is what u do w/ it. 1st look at skills, 2nd look at their needs. Overlap is your brand. (@JoshuaWaldman) Q#438 Small talk is more than talking technical at work. Try attending network events to work on your networking skills. (@gradversity) Q#438 A solid work ethic, the ability to engage and help others be at ease transcends career paths. Develop social skills. (@DawnBugni) Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

If you saw our first video, you might have heard about the awkward situation one of our viewers, Diane submitted. She has recently worked with a co-worker on a group project. When it came time to present the project at a meeting, Diane let her co-worker present. While it went great, the co-worker proceed to take credit for nearly all of Diane's work. Frustrating to say the least!

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In this week's episode of "Well This Happened", we want to know what you would do if your co-worker took credit for the work you did...right in front of your colleagues AND boss!

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

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If you saw our first video, you might have heard about the awkward situation one of our viewers, Cam submitted. He's been working at a job for awhile, but recently overheard a hiring manager making fun of a candidate with autism right after an interview-not only awkward, but VERY unprofessional!

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In this week's episode of "Well This Happened", we want to know what you would do if witnessed a hiring manager at your organization making fun of a candidate who they had just interviewed who had autism.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

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Starting a family is one of the biggest milestones in a person's life. It's in those first few months when a parent can really bond with their newborn and make lifelong memories. However, for some new dads, it can be difficult to juggle being a new parent while remaining dedicated to their career.

Fortunately, some companies have generous paternity leave policies that give new dads the ability to take time off of work to stay home with their child.

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There are LOTS of questions around resume dos and don'ts. There's so much advice out there that it can be overwhelming to try and figure out what's the correct answer.

During our weekly live Office Hours on YouTube, two of our coaches, Ariella Coombs and J.T. O'Donnell, answer questions live from viewers related to their job search, career success, on the job situations and more.

We complied a simple list of what we find to be the most common questions our coaches get about resumes. We hope you find this helpful.

Let's start with the basics...

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