It always astounds me that people in lead business positions today still don’t see one of their main jobs as “sales” focused.
Sales – The moving of goods and services in exchange for value, the top line of the company report.
Without sales there is NO company. Today more than ever we are all in sales when we directly interact with the public on any aspect of the product or service.
YOU are the “new face of sales” regardless of what position you have with a company.
- The front line person who greets us at the door, answers the phone or our e-mails and directs us to the appropriate department.
- The customer service person who now has most times handles sales and service.
- The service department that manages people after the sale.
- The principles of the company that are the face of the company and speak directly to customers through networking, marketing and advertising.
- The accounting department that works with people on their bills and payments.
The importance of every department being unified with regard to the product, service, features, benefits, current marketing programs and a customer service philosophy will be the difference between a long term loyal customer or a short term one hit. Companies that focus on building customer loyalty through exceptional sales and customer service will win long term especially today.
Sales is everyone’s responsibility in the company. Regardless of what department you are in, communicating the company features and benefits in a knowledgeable and respective way to the public or your co-workers is sales. Regardless if you are a solo-preneur, webpreneur, blog-preneur or independent rep, you are the heart, soul and face of your company and brand. That is sales.
Here are a few resources for sales I highly recommend.
How do you solve problems and pain by offering solutions?
Do you promote your track record through testimonials for credibility and integrity?
Are you enhancing and developing your communications skills in video, in person and in writing?
Are you developing your sales skills and keeping your funnel full?
This is not as hard you think. It’s actually a very natural part of what we do everyday anyway: talk to each other!
Deborah Shane is the chief motivator, educator and catalyst of the professional development consulting company, Train With Shane.
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