This article is part of an exclusive month-long program on CAREEREALISM to help readers break free of The Golden Handcuff Effect. Click HERE to learn more about the Professional Emancipation Project, a.k.a. The P.E.P. Talk. The professional world, as well as the digital marketing world, is constantly changing. Not only businesses, but everyone working at these businesses have to keep up with the change in order to stay on top. The leaders and founders of such companies have to be able to see where change is needed to be able to continue hiring the newest talent and obtain new and emerging businesses. When looking for a new job that will bring you career fulfillment, you should start by looking for companies that are striving to be front runners - not only in the digital marketing world, but the business world in its entirety. Companies that can recognize the importance of being a thought leader in the industry are the kind of companies you want to work for. Then, you'll not only enjoy your job, but you'll be truly satisfied. Most companies are considered thought leaders by staying up to date on the latest technologies and trends, and by promoting and encouraging the continued education and knowledge of their employees and their clients. Many industries are ever changing and you have to move quickly to get your dream job. The digital marketing world is a fast-paced one. Google is constantly updating their search algorithm (500-600 times a year) which, in turn, changes the landscape of everything tied to them, including SEO and Paid Search approaches. This allows new strategies and business models to develop all the time. Companies have to make sure their employees are striving to continue their education and progressively develop new strategies to give clients the results they want. Empowering employees is one sure fire way to grow a business and make it a place that people want to work. Look for a company that's both focused on business AND their employees. Those that provide educational seminars, discussions, and continuing education opportunities for their employees would seem like a good fit to anyone on the job hunt. Businesses that encourage employees to attend webinars, internal meetings, and presentations are sure to be places that will grow your knowledge and your future career. In addition to providing great continuing education opportunities for employees, having a variety of clients in diverse areas of business can keep employees engaged and interested. When looking at a prospective company, check and see if they have any “big name” clients that you think would be fun working with. Having big clients in different industries like carpet and hardwood flooring or fine leather goods are always a good sign for a prospective company. However, you should also look for a variety of clients. This will ensure that you have room for extra creativity. Certain marketing strategies used for a local dentist won't be as effective for a vintage clothing store and so on. This engages employees to think. The environment of a business that would lift you up is one entirely of creativity and support, where thinking out of the box is never looked down upon, but rather encouraged. Continuously supporting employees makes a business an enjoyable place to work. Overall, you need to do your research before applying for a job. Look to see if the company has won any awards for being a best place to work or for innovation. Look at their client list to see if there is variety and room for your creativity. When you go in for an interview, take a look around. Does the environment seem fitting to you and your personality? If there is a kitchen and a ping pong table, chances are that there will be some room for fun at work. Know what is important to you and what career fulfillment means to you from the start so you can find the perfect place to work and grow your career.
March 08, 2013