This article is part of an exclusive month-long program on CAREEREALISM to help readers break free of The Golden Handcuff Effect. Click HERE to learn more about the Professional Emancipation Project, a.k.a. The P.E.P. Talk. The professional world, as well as the digital marketing world, is constantly changing. Not only businesses, but everyone working at these businesses have to keep up with the change in order to stay on top. The leaders and founders of such companies have to be able to see where change is needed to be able to continue hiring the newest talent and obtain new and emerging businesses. When looking for a new job that will bring you career fulfillment, you should start by looking for companies that are striving to be front runners - not only in the digital marketing world, but the business world in its entirety. Companies that can recognize the importance of being a thought leader in the industry are the kind of companies you want to work for. Then, you'll not only enjoy your job, but you'll be truly satisfied. Most companies are considered thought leaders by staying up to date on the latest technologies and trends, and by promoting and encouraging the continued education and knowledge of their employees and their clients. Many industries are ever changing and you have to move quickly to get your dream job. The digital marketing world is a fast-paced one. Google is constantly updating their search algorithm (500-600 times a year) which, in turn, changes the landscape of everything tied to them, including SEO and Paid Search approaches. This allows new strategies and business models to develop all the time. Companies have to make sure their employees are striving to continue their education and progressively develop new strategies to give clients the results they want. Empowering employees is one sure fire way to grow a business and make it a place that people want to work. Look for a company that's both focused on business AND their employees. Those that provide educational seminars, discussions, and continuing education opportunities for their employees would seem like a good fit to anyone on the job hunt. Businesses that encourage employees to attend webinars, internal meetings, and presentations are sure to be places that will grow your knowledge and your future career. In addition to providing great continuing education opportunities for employees, having a variety of clients in diverse areas of business can keep employees engaged and interested. When looking at a prospective company, check and see if they have any “big name” clients that you think would be fun working with. Having big clients in different industries like carpet and hardwood flooring or fine leather goods are always a good sign for a prospective company. However, you should also look for a variety of clients. This will ensure that you have room for extra creativity. Certain marketing strategies used for a local dentist won't be as effective for a vintage clothing store and so on. This engages employees to think. The environment of a business that would lift you up is one entirely of creativity and support, where thinking out of the box is never looked down upon, but rather encouraged. Continuously supporting employees makes a business an enjoyable place to work. Overall, you need to do your research before applying for a job. Look to see if the company has won any awards for being a best place to work or for innovation. Look at their client list to see if there is variety and room for your creativity. When you go in for an interview, take a look around. Does the environment seem fitting to you and your personality? If there is a kitchen and a ping pong table, chances are that there will be some room for fun at work. Know what is important to you and what career fulfillment means to you from the start so you can find the perfect place to work and grow your career.
March 08, 2013
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE