This is a true career interview with a Registered Nurse as told to DiversityJobs.com, where you can find other interviews with healthcare professionals, like one with a Physical Therapy Aide. I recently worked as a registered nurse for a local nursing home. I completed my schooling for my nursing degree eight years ago and have been working in the field since then. However, I recently took some time off to spend with my children, so currently, I am not working in the nursing home. I would describe myself as organized, quiet and helpful. Being a white female has definitely helped in my career. I feel that some of the patients that I work with see me as an equal since most of the patients I care for are Caucasian, as well. Many of the female patients will talk to me about their problems more than I have seen with some of the other ethnicities or genders. The only discrimination I have experienced is when I first came on board as a nurse. I was young and was not really sure what I wanted to do, so some of the older nurses were skeptical of my skills. My job consists of giving the patients at the nursing home medications and wrapping wounds that they may have. I do not do baths or dress patients, but I will sit and talk to patients if I have the time to do so. I give injections that patients need and I can also start an IV if it is needed. One of the things that people think nurses do not do is take care of the patient. Many people think that the nurse gives the medicines and do the paper work, and that’s it. This is not the case with my job – I love talking with the patients and I will try to help out when I can. If I am not doing anything and have a few minutes, I will help some of the nursing assistants with a patient, as well. When I was working, I would say that the overall satisfaction of my job was at an eight. Most of my days were filled with people who came to work happy and ready to work with the patients. However, the one thing I would change is the people who come to work in a nursing home and don’t want to be there. If you don’t care about the job, don’t come to work and spread your misery around. I am a single mother and while I was in nursing school I had a small child and was pregnant with my second. It was difficult having a child while I was getting my nursing degree. But fortunately, my daughter was born in the summer so I did not miss class. My teachers were excellent about my situation and I had great support. Nursing requires at least two years of schooling that can be received at a community college. I always wanted to work in the medical field in high school. When my mother decided going off to college was not for me, I decided to get my nursing degree instead. It was honestly not what I wanted to do with my life, but since I have been working in the field, I would not change it for anything. If I could turn back time, I would have gone on to medical school after I got my nursing degree. Nursing is not the easy job that people may think it is. It is hard work and the schooling is hard. I thought that becoming a nurse would be just book work and then sitting back and watching the nursing assistants doing the busywork. I was wrong! Nurses have more responsibility than the nursing assistants because the life of the patient rest with the decisions that you make. There are a few things that I have seen that are strange working in a nursing home. One of the strangest, and also the sweetest, was a couple who decided to have a sleepover in one of the rooms. They thought no one would catch them but janitors have to clean the rooms even if there is not a patient in them. Every day is a new challenge. I get up and go to work because I know that I will be a friendly face that patients will see that they may not see in their family or friends. It is comforting to know that I bring a little sunshine into someone’s life. One of the biggest challenges is when there is a nursing assistant who does not want to pull their weight. This makes my job harder because I have to go back and do the job they were supposed to do. The working world is brutal and you have to know what you want in life in order to succeed at your career. Death is inevitable at a nursing home. This is the most stressful part of my job and something that I wish I didn’t have to deal with. However, it is okay if people see you cry over a death of a patient; it shows you care about what you do. When a patient passes away, because I know it will happen where I work, it pulls at my heart strings. I know I have had some form of contact with that patient and maybe there was something I could have done to help that person live longer. Then there are those who give you the smile in the morning or during the day after you fluff their pillow or brush their hair. All they want is the attention you give them. I make about 15 dollars an hour and I work 40 hours a week. Starting salary is about $30,000 depending on where you work and the facility you work in. I would say I can manage my money, but I enjoy the raises I get. I get two weeks of vacation a year and it is not enough! Seriously, I take my vacation spaced out and I manage it well. I would tell my best friend to be sure you know what you are getting into. You have to have a heart to be a nurse. JustJobs.com is a job search engine that finds job listings from company career pages, other job boards, newspapers and associations. With one search, they help you find the job with your name on it. Registered nurse image from Shutterstock
January 31, 2012
Being able to clearly define your value proposition can be hugely successful for a business, providing them a significant competitive advantage. Here are three steps to develop your value proposition.
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What Is A Value Proposition?
First, let's take a look at what a value proposition is. A value proposition summarizes a promise of value, delivered to customers should they choose to buy your product or service. A good value proposition, as defined by Peep Laja, explains three things:
- Relevancy: Explains how your product solves customers' problems or improves their situation.
- Quantified Value: Delivers specific benefits.
- Differentiation: Tells the ideal customer why they should buy from you and not from the competition.
Your value proposition needs to be front and center across your communication (i.e. homepage, marketing materials, videos, social media, etc.). If you don't state why consumers should buy from you and what the value is that you provide, you'll lose them. Clearly stating and reinforcing your value proposition improves growth, conversions, and customer lifetime value (CLV).
Understanding Your Value
In 1948, two brothers opened a burger joint selling them for half the price in half the time, utilizing self-serve counters, with food prepared ahead of time and kept warm under heat lamps, giving them an overwhelming competitive edge. In 1954, a traveling appliance salesman, Ray Kroc, convinced the McDonald brothers to let him sell franchises. Over time, he built the company into the multi-billion dollar enterprise it is today ($170B).
Ray Kroc had a vision for these unique hamburger joints: to serve burgers, fries, and beverages that taste as good in Alaska as they do in Alabama. The most important part of any business is the value it provides to its customers. McDonald's has been known for their value proposition: food of a constant quality, that is served quickly and consistently across the globe.
When crafting your brand's value proposition, think about the value you deliver to your customers. How does this value focus on a need that you fill in a unique way?
How To Create A Value Proposition
In my experience, many businesses struggle to define their value proposition because they don't know how to identify their unique offering that differentiates themselves from their competitors. When it comes down to it, there may not be a great deal of difference between you and your competitors. However, for your brand to stand out and be successful, you need to create a perception of unique value.
Here are three steps to create a value proposition that's actually valuable.
Step 1: Look For A Theme/Angle
Start by looking for a theme or angle for your value proposition. There are four categories of value propositions that work. If your value proposition does not fit into one of these categories, look at adjusting your approach.
- Best Quality: Successful brands in this category, set best-in-class standards, defining what quality is (i.e. Benjamin Moore paint).
- Best Bang For The Buck: Consumers are looking for the best quality-to-price ratio in this category (i.e. JetBlue).
- Luxury & Aspiration: This category promises the experience of a wealthy lifestyle to aspirational consumers (i.e. Patek Philippe).
- Must-Haves: The "must-have" content that business professionals could not do their jobs without (i.e. legal information and tools WestLaw provides to lawyers).
Step 2: Map Your Value Proposition
Next, the Value Proposition Canvas tool is a great place to begin mapping your value proposition by identifying and validating the makeup of your product and why people buy it.
The Value Proposition Canvas tool is formed around two building blocks:
- Wants: What are the emotional drivers of purchasing?
- Fears: What are the risks of switching to your product?
- Needs: What are the rational drivers of purchasing? What are your customers' hidden needs?
- Benefits: What does your product do for your customers?
- Features: How does your product work?
- Experience: What does it feel like to use your product?
Step 3: Develop Value Proposition Statement
Once you've pulled together the information from the Value Proposition Canvas tool, the next step is to distill these insights into your value proposition statement. An easy way to articulate this is with Steve Blank's (entrepreneurship professor at Stanford and Columbia University) XYZ template.
We help (X) do (Y) by doing (Z).
Your value proposition is a promise of value to future customers. If that promise is delivered successfully, you will turn your potential customers into paying customers. Spending time developing a clear, distinct, and meaningful value proposition will pay off by driving growth, conversions, and customer lifetime value for your business. Start building your brand leadership today. You've got this!
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Getting through to the job interview stage in the hiring process means the employer believes you have the right experience and skills for the job on paper. But now comes the real deal-breaker: whether you can communicate those skills effectively in person and come off as the right fit for the company's workplace culture.
There are typical red flags employers watch for in job interviews. Any one red flag can reduce your chances of getting a job offer, so here's what you need to avoid in your next job interview...
1. Poor Communication
This includes everything from talking too little, talking too much, or simply having poor nonverbal behavior like a lack of eye contact or making the situation uncomfortable with poor body language. When it comes to questions and answers, a job candidate who can't provide effective responses to questions that are necessary to assess their experience and skills is always a problem.
Be prepared to address every point you have on your resume. And when an employer presents a follow-up question like "Tell me more about..." they are trying to dig deeper either because they're curious, or you provided an insufficient response.
An inability to communicate well in a job interview will leave the employer questioning whether you do have the experience and skills you say you have on paper.
2. Question Of Permanency
When an employer puts out a job offer, it's going to be to someone they believe is committed to the job—not to someone who's simply looking to fill in an employment gap until a more fitting job comes along. Any reasonable job seeker wouldn't present such a front, but sometimes casual conversation can lead you to say things that are better off unsaid.
Avoid talking about challenges in your job search or how you were looking for a job in fashion marketing, but somehow you're now applying for this job in healthcare marketing. It brings to question if you're really interested in the job the employer has to offer.
Also, avoid talking about any long-distance relationships and try not to mention that your spouse and kids remain in another state. The employer will question if your personal situation may impact your job loyalty down the road if a relocation package is not going to be a part of the offer. And if they ask where you want to be in three years, answer with a position that corresponds with their growth opportunities.
3. Bad Talk
The purpose of the interview is to demonstrate why you're a great candidate for the job and effectively convey what you have to offer. It's not about letting your frustrations out about a boss you don't like or people you don't like working with. Any bad-mouthing simply sends a negative message about your character. It'll also make the employer question if you can manage workplace relationships professionally.
Often, bad-mouthing occurs when employers ask questions like, "Why are you leaving your current job?" Stay focused on answering with a positive response that relates back to the goal of improving yourself and utilizing what you're capable of offering.
4. Not Dressing The Part
Yes, it's wrong to judge a book by its cover. But in a job interview, this is what happens. If you're not dressed the part to look like you suit the job, it's going to be hard for the employer to see that, too.
It might also make the employer think that if you can't even manage to present a well-groomed appearance for a job interview that you'll be a slacker when on the job—and that's not going to work, especially if this is a position where you may have interface with customers or business partners that require a professional appearance.
5. It's All About The Money
Salary is a factor in determining whether the job offer is ultimately right for you, but bringing it up too early in the interview process comes off as though you're only in it for the money. And when you're the one to bring it up, it puts you at a disadvantage. You create a situation where you need to reveal your desired salary before the employer offers insight to what they're considering, which may end up being much lower or much higher from what the employer has budgeted.
The point is to first make the most impressive mark you can. If you're the one they want, they'll bring up the topic of salary and you'll have an idea of what they're offering, which you can then further negotiate so it meets your expectations.
Employers take into account many factors during the job interview. It's not just about the experience and skills you put on paper. Now, you can avoid all the typical red flags to keep yourself in the running.
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This article was originally published at an earlier date.
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For years now, I have seen hustle-culture being glorified, and it frustrates me. The idea of earning respect by overworking yourself isn't healthy. It just isn't. As a small business owner, I fully understand the word hustle. I grind daily. But as human beings, we have limits, so I suggest that we must be intentional with how we hustle.
I like to think about it in running terms. Hustle culture would have you believe that you can sprint forever. But that isn't possible. At some point, your legs are simply going to give out and hurl you face-first into the ground. Intentional hustle, on the other hand, is like doing a 100-yard dash a few times. You have a goal, you meet it, and then you have a bit of time to rest and reset. The important thing here: it's sustainable.
If you are working too much, not only are you not spending enough time with friends and family, but you are also robbing yourself of opportunities to take on projects that will benefit your career in the long run. Burnout is real and so is your body's need for sleep and self-care.
Sleep is a magical thing. A study done in 2018 by the American Academy of Sleep Medicine found those who reported getting 5 to 6 hours experienced 19 percent more productivity loss, and those who got less than 5 hours of sleep experienced 29 percent more productivity loss when compared with those who regularly got 7 to 8 hours of sleep.
To see the full results of the study click here.
Discover Your Flow
You'll notice that there are different levels of stress and flow in your work and life. It's not about finding a perfect balance between the two, but rather finding the sweet spot for you. You need to understand what makes you flourish and what drains you, so you can plan your days and projects and accordingly.
Planning well and taking notice of what you enjoy will allow you to steer your free time and career towards projects and learnings that light you up. Hustle on things that make you happy. It is harder to burn out doing things that you truly enjoy.
When you work too hard, you miss out on the nuances of the world that matter the most to you. You can see a beautiful sunset and not even notice it if you're racing to get done with a project at work. Conversely, when you stop working so hard, you have time to enjoy life's little pleasures, recharge, and be present for the people in your life.
There are so many awe-inspiring things and people out in the world, but you have to look up from your screen to see it all. As a creative, I know without a doubt that my work gets stronger when I take the time to meander and explore the world around me.
Being intentional with how you choose to hustle is the key. A strong work ethic is incredibly valuable, but the idea of ambition as a lifestyle, not so much.
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