Have you ever considered pursuing a career as an Editor? This interview takes you through the ups and downs you can expect, what it takes to land the job, what you can expect to earn and more. This is a true career story as told to DiversityJobs and is one of many interviews with writers and publishers. I am a writer/editor and have worked in this capacity for more than twenty years. As a writer, I write mostly nonfiction. I have written seven commercially published books, and have had many articles published in a variety of newspapers and magazines. I also write devotionals for students involved in a local sports ministry, as well as write web copy for clients of a local ad agency. Right now, I have two books in the works. As an editor, I edit manuscripts for both new and well-established authors. Sometimes I work for the author; other times, I work for the publisher on a contract basis. As you know, no two jobs are ever alike! As far as editing goes, just three words say it all: Clean it up! I check every word, sentence, paragraph, and chapter for things like accuracy, organization, correct spelling, and proper word usage. I try to eliminate redundancies and overuse of certain words and phrases. I make sure nothing is going to be confusing for the reader, at the same time making sure I preserve the author's intended message, style, and tone. I also make sure the style and formatting follow the publisher's guidelines in order to keep everything consistent. Editing involves a lot of back-and-forth with the author, typesetter, and publisher, and sometimes you have to be quite the diplomat in order to keep everyone pleased with the progress, focused on the goal, and “on the same page." On a scale of 1 to 10, I would rate my job a 9! It would easily be a 10 if you could remove the deadlines and eliminate occasional computer problems. This is definitely my calling! I have a report card from second grade--the teacher had written in the comments on the back that she "expected to see Angie's writing in a magazine one day"! Clearly, I have loved words and writing from day one. That I would major in English/writing was really a no-brainer. But when I landed my first "real" writing job after college writing for a newspaper, I was on cloud nine, just thinking about the fact that I was going to get paid to write things for people. I started out writing about business promotions and livestock reports for the business section in Little Rock, Arkansas--not exactly glamorous reporting, but you would have thought it was for the front page of the New York Times, I was so excited. One "unique" thing that has taken place during my career as a writer is that after my daughter came along, I decided to try to amp up my income because of the added expenses of a new baby. I glanced through the want ads of the local paper in the VERY small town we live in just outside of Little Rock to see if there might be some typing I could take in or something. But I saw an ad that said "writer's assistant needed." Turns out a well-published Christian author lives in my community, and he had been diagnosed with a degenerative retinal disease that was destroying his vision. He had reached the point that he could no longer see the computer screen, so needed someone to transcribe/edit the books he was writing. I sent him my resume and he hired me right away. He became a dear friend and mentor, and was the one who first suggested I try my hand at writing a book. He does not need me to transcribe anything anymore because of an amazing computer he has now that "reads" everything back to him, but I still edit everything he writes--which by now is well over twenty books and probably thousands of articles. One major challenge I face--well, I guess it's more of a frustration than a challenge--is that no matter what an excellent job I do, it's the mistakes I make that the clients and readers will notice. I can produce 99 error-free pages, transforming clumsy phrasing and eliminating redundancies, correcting blunders, fact-checking obscure references, and polishing the prose to perfection. The client/readers may never know how much time/effort I put into those 99 pages. But let me miss a typo on the 100th page--that's the one thing EVERYONE will notice and call me on! I try to just take a deep breath and move on. Because of the things I mentioned above, and because deadlines are essential in the world of publishing, it can be a very stressful job, at times. But through the years I've managed to get better at managing the stress--budgeting my time helps, taking breaks helps, setting realistic deadlines helps, etc. But the stress that I have to handle is a very small price to pay for the unbelievable freedom and flexibility this job has given me to take care of my "life" responsibilities of being a wife, mom, daughter, friend, volunteer, etc. Salary fluctuates so widely, depending on what books are out there and selling, and how many editing projects I take on, that I really cannot provide a consistent figure. I have logged enough experience that I can make sure that my fees make the work well worth my time. I plan my workload around family vacations, I give myself plenty of days off here and there in between projects, and if needed, I can always bring some of my work with me. I enjoy both writing and editing, so if I'm sitting at the beach "working" on a manuscript, it really does not usually feel like work to me. I strongly recommend getting a degree in English/writing--I use the mechanical skills, research skills, writing skills I learned in college every single day that I am working. Since I am freelance, I do not have a clue what qualifications the publishers are looking for in the editors they want to hire in-house. I would encourage anyone to go for it, if they feel editing is their calling! Books are not going away, they are just changing form. And as long as people are reading them--whether by flipping pages or scrolling down their Kindle screen--we will always need both writers and editors. In a way, more people are writing than ever before--just think how many blogs are out there. If I were just starting out, I would make sure I learned the ins and outs of electronic publishing. I would love to be doing the very same thing in five years that I am doing today. Every project is different and every client is different, so it never gets old to me. Editor career image from Shutterstock
June 06, 2012
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE