This is a true story as told to JustJobs Academy which houses career interviews and job search advice for professionals in any industry. Visit to read about how to tame your ego and ask for feedback on the job. I have been working as an art teacher for the past two years. I work in a public middle school. Since art is an elective course, my classes contain students from every grade. I take care to ensure that the projects I assign are interesting to students of varying levels of maturity and commitment to schoolwork. In the past I have attempted to teach my classes about the history of art, but it is incredibly hard to reach students on an intellectual level when my classes are full of students from different grades and achievement brackets. As fascinating as I find art history to be, I made the decision to focus solely on the process of creation in my transition from artist to art teacher. On a scale of one to ten I would rate my job satisfaction as a nine. I am generally very happy with my job. Every now and then the early work hours and crowded hallway environment become overwhelming, and the way arts programs are being cut nationwide has caused me some anxiety. I do not like the way some parents blame teachers for not being more lenient with children who do not complete their assignments. If I could change one thing about my job, I would bar parents from being able to interfere with the educational process. The hardest part about being an art teacher is realizing that I have effectively given up on my former dream of becoming a famous artist in my own right. Creative people always have difficulty reconciling their artistic impulses and the realistic need to earn a dependable income. I truly do gain satisfaction from watching students discover and use their artistic talents. I think I ultimately made the right decision. My teaching schedule allows me to create my own art on weekends and during summer vacations. It is the mental shift that occurs when one becomes a working professional that caused me to feel like I was somehow backing out of my true calling, although I know I am fortunate to still be working in a field related to art. It is my artistic talents that make me a capable art teacher. Because of the way school years are scheduled, I still get to enjoy my social life and I almost never feel tempted to take vacation days. The work itself is not very stressful. The day-to-day grind can sometimes wear me out, and of course it is on those low days that students choose to be on their worst behavior. To become an art teacher, I majored in art and education in college. I fell into the routine that I still follow to this day. I would go to class, do my homework, and would then turn to painting as my outlet for whatever I was feeling at that moment. I would end up submitting some of these pieces to my professors as graded assignments. Others were painted just to suit my own whims. I approach my teaching career in much the same manner. I do not create my own private art with my job in mind, but if I happen upon a new technique or idea I may decide to include it in my future lesson plans. I was not always fond of the way my college courses approached the educational process. I thought that many of the methods I was being taught conflicted with the way that people naturally absorb new information. Aside from these minor annoyances, I cannot say that I regret my time in college. I am lucky to have a secure career, and this would not be possible if I had not completed a traditional college education. A public school teacher makes about $40,000 a year where I live. Due to the sad state of the American economy, this is only just enough to sustain a single woman's modest lifestyle. I do not struggle though, and I admit that I cannot justifiably claim to deserve a higher salary this early in my career. The hardest thing about entering the work force is making sacrifices. I had to give up my late nights out in order to wake up early every morning. I had to do away with my artistic tendency to wait for inspiration to strike; a school schedule demands that students be given daily assignments even if I do not think that they will yield inspiring work. I had to learn to accept that I would not always be completely satisfied with every aspect of my life. When I have the time and energy to create my own art, this internal restlessness has been a great inspiration for introspective pieces. Teaching is a great job for anyone who has the energy and patience to manage children on a daily basis. In five years I hope to still be teaching. Career art teacher image from Shutterstock
June 08, 2012
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE