CAREEREALISM Poll Reveals Importance Of Company Culture

CAREEREALISM Poll Reveals Importance Of Company Culture
Hampton, N.H. (April 28, 2015) – CAREEREALISM, a career advice and employment branding site, released the results of its 2015 employee perks vs. company culture survey that polled its 1,000,000 monthly readers. Of the 1,000,000 monthly readers, over 800 people took the survey. Readers were prompted to respond to what is more important to them, company culture or employee perks. CAREEREALISM Media compiled the responses and found these results:
  • 66% of the participants said that a strong company culture is more important to them (company’s belief/values)
  • 26% of the participants voted in favor of employee perks (flexible schedule, ping pong tables in office, etc.)
  • 8% of the participants did not know the difference between employee perks and company culture.
The results above demonstrate how important it is for a company to focus on building their culture by expressing their beliefs and values. Millennials are more focused on working for a company they can relate too, somewhere that shares the same passion they do, professionally. “Showing off your cool new office and smoothie bar are no longer the best way to attract top talent,” said CAREEREALISM founder and CEO, J.T. O’Donnell “Today’s sophisticated job seeker knows a ‘snow job’ when they see one. Yes, the perks might get them to look at your company, but their next move is to, “get under the hood and kick the tires” before they decide to apply.” According to O’Donnell, job seekers will search for information about a company online. Professionals want to read stories and watch videos about a company they are interested in to help them understand what it is like to work with them. If a job seeker likes what they see when researching the company, that will motivate them to submit their application. If your company is interested in learning how to make your company culture awesome or is seeking resources on the topic, please download this free ebook.


CAREEREALISM, a privately-held career advice and Employment Branding company, was founded in 2009 on the belief that “every job is temporary.” The purpose of the site is to help people solve their career and job search problems. CAREEREALISM connects the top talent with the best companies by telling stories that showcase what makes a company’s culture unique. The company is the leading online destination for career advice and employment branding intelligence.With extensive experience in career counseling at large companies, founder J.T. O’Donnell has created an organic platform built to share experiences, provide feedback, and suggest how companies can reveal their talent brand.