To earn their attention and respect of the great employees you haven't hired yet, you need as many ways as possible to engage them. High-quality future hires all have different preferences, and they’re at different stages of involvement with your brand. If someone just started to look for a new job, they'll want a different information about you than someone who has been eyeing your company for a long time. Some hires-to-be are visual learners, while others would prefer to read. Some have short attention spans, while others could dig through your content for hours. The best way to present your Employment Brand (and more importantly, connect with your audience) is to create a universe of different content.
June 03, 2014