NOTE: This is a book excerpt with minor edits from Doing The Impossible: 25 Laws For Doing The Impossible by Patrick Bet-David. Many things that we take for granted today were once considered impossible. Visionaries know that what can be imagined can be achieved. Although people cross the world today in giant jetliners, one hundred years ago the Wright brothers had to first believe that human flight was possible. On May 6, 1954, Roger Banister became the first man to run a mile in under four minutes. It had never been done before and was therefore considered physically impossible. But since 1954, many runners have accomplished the same feat. Roger Banister’s legacy is that he had faith that this act was possible before anyone else dared to believe. No one ever thought that Buster Douglas would beat Mike Tyson. The odds were 42:1. Prior to the sixties, no one ever thought we would land on the moon. Back when mail was delivered via the Pony Express, who could have imagined a machine that sends mail electronically in seconds? What would this world be without washing machines, cars, cameras, the Internet, cell phones, planes, televisions, or computers? Ask yourself this: What if Armageddon happened tomorrow and everything was disintegrated except for you and ten other people? There’s nothing left. How would you build a washing machine? A car? A computer? How would you create the Internet? Do you ever pause to think about that? We don’t consider what that really means, to build the Internet from scratch. It seemed impossible to most people until it was invented. Now, imagine that it is twenty years after Armageddon and you’re trying to explain to all the young people what the world was like with cars and computers and all the things that they have never seen. Would they think you’re crazy? What if they asked you to rebuild that lost technology? Rebuilding might take a long time, but at least you would get to start out knowing for sure that such technology is possible. These are all things that we need to think about to understand that nothing in this world is impossible. The only limits are the ones that we place on ourselves. Whether it was the first automobile, the idea of electricity, or the moon landing, the believer who first imagined the impossible made it possible for others to believe it and achieve it. If the impossible throughout history has become the imaginable, and then the actual, why do we think that our dreams are impossible for us to accomplish in our own lives? Are we afraid to try for fear of failure? Isn’t refusing to try the only real guarantee of failure? Remember, you miss 100% of the shots that you don’t take. The first step to achieving the impossible is having the courage to attempt it. To dare, according to the dictionary, is “to have the necessary courage or boldness for something; [to] be bold enough.” Achieving the impossible is not for the timid. It is not the safe and secure road. It means taking a leap of faith, leaving your comfort zone, and risking failure for the chance of success. There will be failures on the road to greatness. Thomas Edison had thousands of failed attempts at the light bulb before inventing the one that worked. Roger Banister said his 4:03.6 mile in 1953 “made [him] realize that the four-minute mile was not out of reach.” Part of daring to achieve the impossible is letting failure motivate you rather than discourage you. Think about some of the greatest stories of triumph and courage. Why do we love movies like Braveheart, Rocky, Gladiator, and Miracle on Ice? Yes, they are all stories of achieving the impos-sible. But more importantly, we admire the courage and perseverance of heroes who have overcome tremendous challenges. We find inspiration in those who reach for the impossible, fight against overwhelming odds, and turn past failures into stepping stones on the path to success. So before you read the rest of this book, ask yourself: Do you dare to do the impossible? Most people let the fear of failure or fear of the unknown keep them from making the decision to pursue their dreams. Fear is the most destructive emotion for personal transformation. Fear thrives on the unknown. Our imaginations run wild with possible negative scenarios. By choosing to put yourself in situations where you have to face your fear, you learn that it is far easier to face reality than the endless loop of possible challenges your mind creates. The feeling of overcoming fear in turn gives you confidence to face the next challenge. Making the decision to pursue the impossible is scary at first. You will have to face your fears and throw away your excuses. Start out by believing two important things: 1. You are capable of greatness. 2. Facing your fears to realize your dreams will be the best decision you ever make.
September 27, 2013
TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.
If your company hasn't considered using TikTok for employer branding, or you're on the fence about it, here are three reasons why you should incorporate TikTok into your employer branding efforts today.
Reach A New Audience
Think about your current employer branding strategy. You're probably reaching a pretty consistent audience in the various channels where you post and share content about your company. With TikTok though, you could reach a new audience every single day.
Depending on factors like hashtags, video content, and the sound you use, your videos will reach the audience most likely to interact with them, due to TikTok's insanely accurate algorithm. For example, if one day you post a funny video about your product to promote it and get people thinking about your brand in a new way, that video will reach users who have liked similar videos and content in the past. And then if on another day you post a video about your company's unique employee benefits, and mention that you're hiring, that video will likely reach a completely different audience, one that's full of job seekers.
Connect With A Younger Generation Of Talented Workers
Reaching a new audience might also mean connecting with younger job seekers. Although TikTok is for everyone, the vast majority of users are between the ages of 16-24. This means millions of recent college grads are using the platform—and are probably looking for their first "real" job out of school at the same time. Wouldn't you love to connect with young and talented job seekers and attract the right candidates to your open positions?
This younger generation is Gen Z, and in order to gain their attention and show that your company is modern and can keep up with the times, a TikTok account is almost essential. Nobody wants to work for a boring and outdated company! Think about how you can connect with a younger generation of talented workers with your current employer branding strategy. If there's some room for improvement, give TikTok a try.
Attract Job Seekers With Fun & Educational Content
The content you create on TikTok is what will determine how successful you are at achieving your employer branding goals. At the end of the day, TikTok is a great opportunity to attract job seekers who otherwise might not have thought about applying to your company for a job if they hadn't seen your videos or connected with your company in some way on the social media platform.
To attract job seekers, create fun and educational videos about your company, highlighting employee benefits, company culture, and unique job opportunities. Interact with commenters and followers. Consider what a job seeker's impression of you would be if they stumbled across one of your videos and checked out your profile. Is your company relevant? Why would someone want to work for you? What makes you stand out from other employers? Think about these questions when you add TikTok to your employer branding strategy to ensure your content is helping you attract job seekers.
As an employer, you need to stay on top of your employer branding strategy, using every tool out there to your advantage, or else other companies will attract more job seekers and you'll miss out on talented professionals of all ages. If you were unsure about the importance of TikTok in your employer branding strategy before, we hope this article motivated you to give TikTok a try. You'll attract the right job candidates (and have a lot of fun, too!).
Could your employer branding strategy use a boost? We can help!
Check out our employer branding services today and start attracting the right talent to your organization!
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In this article, I'll provide you with an analysis user guide, complete with templates and examples and, most importantly, how to leverage this analysis during your strategic plans.
What Analysis Tools Should I Use?
There are tons of business analysis models that can help you better understand your business, but some of the most effective ones are the SWOT and PESTLE strategic analysis models.
SWOT stands for:
Strengths and weaknesses represent your company's internal environment—things that are happening now. They represent things that you have control over and can change.
Opportunities and threats represent your company's external environment—things that are happening in the future. They are things going on outside of your company and are not something you can control or change.
A PESTLE analysis can be done in conjunction with a SWOT to more deeply analyze the external section in the SWOT. It is more valuable than SWOT for longer term strategic plans. PESTLE stands for Political, Economic, Social, Technological, Legal, and Environmental.
- POLITICAL: Government policy, corruption levels, trade controls, import and export restrictions, taxation changes
- ECONOMIC: Exchange rates, disposable income levels, interest rates, unemployment rates, wealth distribution
- SOCIAL: Education levels, population growth rate, religious harmony, attitude towards health, social welfare programs, generational shifts
- TECHNOLOGICAL: New technology considerations, internet penetration, access to basic infrastructure, software privacy, technology competency of workforce
- LEGAL: Tax laws and regulations, labor laws and firing policies, copyright and anti-piracy laws
- ENVIRONMENTAL: Weather patterns, attitude towards recycling, attitude towards organic and green products
SWOT and PESTLE are simple tools that, when combined, provide a complete picture of your business environment for an effective strategic planning process.
Here are downloadable free templates and examples to get you started.
SWOT ANALYSIS TEMPLATE