"Don't Try to Get A Job" - Marketing Pioneer Offers Alternative
By J.T. O'Donnell What if, after all the hours you've spent fixing your resume, hunting for jobs, applying on-line, writing endless cover letters, going to networking events, etc., someone told you looking for a job was a mistake. Can you handle the truth? Would you get angry? Or, would you see what he has to say? Best-selling author and seriously well-known marketing expert, Seth Godin is betting you will consider his idea. Over at G.L. Hoffman's blog, www.WWDS.com, you can read why Seth is telling people to 'stop whining' and 'start enterprising.' I'm a HUGE fan of this concept. In fact, I discuss in my book how to use 'hobby careers' as a way to build expertise and insulate yourself against unexpected job loss. Not only does it provide you with a more satisfying professional life (rarely, does a person find a single job that suits all their needs), it also ensures you are growing your skills and developing your resume. Are you thinking, "I'm not the entrepreneurial type." Then, keep this in mind: Not every business owner strives to be a work-o-holic millionaire. Some just get a thrill out of doing what they love and making a small income out of it. Still, is it right for everyone? Probably not long-term. Yet, I can't help but think that attempting to start and manage a small business provides a great lesson in self discovery. And everyone can benefit from that. So, take the morning off from the hunt, read Seth's post and then the take the ISAT test so you can start to determine how your personality should impact your decision to start a business. At the very least, your brain will thank you for giving it a rest from job searching!