"Don't Try to Get A Job" - Marketing Pioneer Offers Alternative

By J.T. O'Donnell What if, after all the hours you've spent fixing your resume, hunting for jobs, applying on-line, writing endless cover letters, going to networking events, etc., someone told you looking for a job was a mistake. Can you handle the truth? Would you get angry? Or, would you see what he has to say? Best-selling author and seriously well-known marketing expert, Seth Godin is betting you will consider his idea. Over at G.L. Hoffman's blog, www.WWDS.com, you can read why Seth is telling people to 'stop whining' and 'start enterprising.' I'm a HUGE fan of this concept. In fact, I discuss in my book how to use 'hobby careers' as a way to build expertise and insulate yourself against unexpected job loss. Not only does it provide you with a more satisfying professional life (rarely, does a person find a single job that suits all their needs), it also ensures you are growing your skills and developing your resume. Are you thinking, "I'm not the entrepreneurial type." Then, keep this in mind: Not every business owner strives to be a work-o-holic millionaire. Some just get a thrill out of doing what they love and making a small income out of it. Still, is it right for everyone? Probably not long-term. Yet, I can't help but think that attempting to start and manage a small business provides a great lesson in self discovery. And everyone can benefit from that. So, take the morning off from the hunt, read Seth's post and then the take the ISAT test so you can start to determine how your personality should impact your decision to start a business. At the very least, your brain will thank you for giving it a rest from job searching!

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

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Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

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If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

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If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

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All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

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In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

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