Every year our Six Sigma clients brand and sell thousands of products. In addition to Six Sigma, many of them use AIDA, which stands for Attention, Interest, Desire and Action to get their products out in front and into consumer’s homes. AIDA is a proven sales model that is taught in business schools around the world and you can employ it to get the job you want and the promotion you deserve. AIDA is used to persuade customers to buy. In the case of employment you are the product and the recruiter or employer is the buyer. The sooner you separate your ego and self esteem from your employment search the better. If you were selling pencils and they didn’t sell, you wouldn’t feel depressed, you would look for a better way to package and sell them. Start thinking of yourself as a product and the emotional side of job searching becomes a lot easier. Using AIDA will help you view job hunting and employment is an entirely new light to help you land your dream job.
October 27, 2011