LinkedIn is a dichotomous beast. There's the side that requires specific keywords to play well with LinkedIn’s algorithm, but there’s also the human element – the person reading your profile. Can you please both sides? This is no easy feat, especially when you’ve only got 120 characters to do it in, as with your “Professional Headline.” It’s a dilemma for job seekers. Do you boost your SEO by cramming your headline full of keywords, or do you write something clever and catchy to attract human attention? The answer (as many of mine are when it comes to career issues) is that it depends. I’ll explain what I mean by that in this blog post, plus I’ll give you some tips and examples so you can craft an effective LinkedIn headline that’s right for you. Keep reading for some great ideas to help you balance the need for SEO and readability in your LinkedIn headline. READ FULL ARTICLE ►Photo Credit: Shutterstock
8 Ways You're Being SHUT OUT Of The Hiring Process
1-hour workshop to help job seekers figure out what's getting them tossed from the hiring process
September 28, 2022
Are you terrified of screwing up a job interview? Does the thought of writing a cover letter horrify you? Are you scared to network with others? What do you even say, anyway? If you're struggling to overcome your job search fears, this live event is for you.
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
- Utilize strategies for coping with your job search fears
- Be confident in your job search—from writing your resume to networking
- Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!
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If you feel like many of the job postings you come across in your job search are scams, you're not alone. You are not the first job seeker to tell me they feel this way. But we have to think about where this comes from.
The Job Application Process Is A Broken System
@j.t.odonnell Replying to @nana_5075 Why job listings feel like a scam... #jobs#careers#careertok#jobtok♬ original sound - J.T. O'Donnell
Back in the day, a company would post a job in the want ad section of a newspaper, so you'd have to open up a newspaper, read through it, write up a resume and cover letter, and snail mail your application off to them. When the idea came to post jobs online, it meant more people who were the right fit could apply. But over time, that's broken down.
Now thousands of people will apply for one job when it gets posted. And many of those job applicants are not a fit. So employers now have to hire recruiters, who are also called sourcers, to go through thousands of applicants so they can whittle it down to about 50 qualified applicants. What's the rhyme or reason they're using to select some applicants and screen others out?
This is why you don't get called—because it's just so random.
After employers get down to 50 applicants, they look through those, find a few they like, and call them. That's why only 3% of people who apply online ever hear back from companies.
It's a completely broken system, so I can see why it feels like a scam. The whole thing is flawed.
So, how do we improve this system? It starts with making better matches, getting back to a place where only the right people are applying to the employer. We actually want fewer applicants, but more of the right applicants. That's the solution. And there are hundreds of millions of dollars in this industry trying to figure it out. But the one thing we have seen is that storytelling is one of the ways to do that.
You're going to see a rise in companies telling their stories. And there's a fancy term for this in our industry. It's called employer branding. Companies will tell their stories on social media platforms like TikTok so that those stories fatefully, naturally, and organically show up in your feed. But it's not fate, right? It's the algorithm at work—and before you know it, you'll start to see companies that feel like a fit. Then you'll go over and check them out. You'll see that there's a job posted that you're fit for. And this is how this matching process will start to fine-tune itself.
Right now, yes, you're right. Those online job postings don't work. They don't work for either side. We need a better system. And storytelling is the key. So go learn how to conduct a proactive job search today so you can finally land a job and work for an employer you actually like!
Need more help with your job search?
I'd love it if you signed up for Work It Daily's Event Subscription! I look forward to answering all of your career questions in our next live event!
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