3 Tips For Avoiding A LinkedIn Photo Epic Fail

Many job seekers wonder if they really need to have a LinkedIn photo. For Americans, and job seekers in other countries where having a photo on a resume is discouraged, it can be a bona fide source of confusion. It’s a good question. But, there's really no debate. Your profile photo on LinkedIn is an absolute necessity, especially since profiles with pictures attract 50-70 percent more inquiries than profiles without pictures. If you're on LinkedIn to get noticed and make new professional connections, a good-quality, professional photo is a must-have. Just make sure your profile photo isn’t an epic-fail! In my latest blog post, "How To Avoid a LinkedIn Profile Photo Epic Fail," you’ll learn how to have an image that is: 1.) The correct size; 2.) Professional; and, 3.) Approachable. I’ll be giving you lots of useful tips to ensure your photo will appeal to your target audience. Read on for advice that you may not have thought of. Plus, there’s a link to a funny blast from the past. So, bring your sense of humor and enjoy my post READ FULL ARTICLE ► Photo Credit: Shutterstock

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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