Job Board Detox Tip #3: Make a List of Your 'Must-Haves'
Today's job board detox tip: Make a list of your “must-haves.” Must-haves are the items that no matter where you go you need to have. For instance, do you need flexibility, certain culture, short commute, and so on? What kind of colleagues do you want to work with? What size and kind of company do you want to be a part of? Generally I suggest a list of 3-5 must-haves. Anything beyond that is a request and must be prioritized as well. Making these kinds of lists and taking the time to think through these questions will help you to be intentional in your job search, not hap-hazard. It will help you to make better decisions as to where to spend your time searching and when you get down to reviewing offers, pros, and cons. [youtube http://www.youtube.com/watch?v=t3feRbQzyP0&feature=youtu.be expand=1] Job board detox must haves image from Bigstock
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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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