This is a true story as told to DiversityJobs, where you can find career interviews for the job you've been looking at and available positions in your desired field. I've been in the social media manager business for two years now and have varied clients ranging from car dealerships to graphic designers to businesses seeking a strong web presence. My goals as a social media expert is to provide my clients with website design tips, blogging and above all getting them to utilize social media tools such as Twitter, Facebook, LinkedIn and Google+. The hardest part of being a social media manager is convincing clients the need social media attention in the first place! Most businesses who are not Internet savvy feel the best way to reach their customers is via newspaper ads, radio and television spots but in reality, today’s savvy customer turn to the Web to find the products and services they seek. At times, this convincing alone can take up a lot of my time so this part of the job is about a four on a scale of ten; but once they are convinced, the rest of my job is an absolute ten on the satisfaction scale. One of the largest things independent social media experts face is dealing with firms offering services at ridiculous prices. These firms are hard to compete with but usually the end-user isn’t satisfied and will turn to me to fix mistakes. It would be nice if they’d understand a good social media manager may cost them as much as $2,000 to $3,000 per month depending on the size of their business and the services I provide. Though social media seems like an easy vocation, sometimes it’s not! You will have customers who want change after change so make sure you nail down the amount of changes they can make in a formal contract agreement. My desire to learn more about the Internet was all I needed to get a jump start on becoming a social media manager. From there, a few online classes and some optimization of my own website and a little HTML coding experience was all I needed. As I look back, I might have focused a little more on Google and what their algorithms do and how they can change—very fast meaning the social media efforts you offer your clients start to slow down and require immediate attention. While online SEO and social media training did help me, I've learned larger companies want experts who have a full bachelor’s degree in marketing or a related field. Because I’m void of a bachelor’s degree, sometimes it makes it difficult in convincing clients I can do the job. A funny thing that happened to me with one client when I asked if he would be willing to share his screen with me via an Internet sharing tool. Once he agreed and I sent him the link so we could connect, I was able to see his screen right away and let’s just say the websites he was browsing were of the adult type! He was very embarrassed! One advantage of being a social media manager is you do get to perform most of you job at home. While I do meet with clients from time to time, the telecommuting offers me a chance to follow another passion I have—fostering dogs from shelters until they can be adopted! On the other side of that coin, if a client wants you ASAP, you need to be prepared to leave in a flash so you really can’t work in your pajamas all day long. I’ve never felt too stressed being a social media manager unless I have a horrible and demanding client. I have, however, turned down some clients just from analyzing them in our initial meeting—sometimes you can tell right off if a client will be good or bad. I still recommend those wanting to break into the social media manager world should obtain bachelor’s degree, as I wish I had. I think I would have landed more clients right off instead of contacting client after client and proving myself. So far, I can happily say I’m making between $30,000 to $40,000 a year but this is working 24/7 and being there when my clients need me. If you think helping any organization gain clients via the Internet sounds like a great job, a social media manager may be the right profession for you. Some of my friends are a little jealous they must follow a 9-5 schedule that is strictly regimented where I can set my own hours. Five years from now I’d like to have my own company, hire some social media managers and take a vacation! Photo Credit: Shutterstock
8 Ways You're Being SHUT OUT Of The Hiring Process
1-hour workshop to help job seekers figure out what's getting them tossed from the hiring process
September 28, 2022
Are you terrified of screwing up a job interview? Does the thought of writing a cover letter horrify you? Are you scared to network with others? What do you even say, anyway? If you're struggling to overcome your job search fears, this live event is for you.
We get it. Looking for work can be scary, especially if you’ve been at it for a long time and haven’t gotten any results.
Understanding which fears are getting in the way and how to overcome them will make all the difference. Sometimes you might not be aware of which obstacle is getting in the way of your goals. If you want to overcome these fears once and for all, we invite you to join us!
In this training, you’ll learn how to:
- Utilize strategies for coping with your job search fears
- Be confident in your job search—from writing your resume to networking
- Face your fears and move forward
Join our CEO, J.T. O'Donnell, and Director of Training Development & Coaching, Christina Burgio, for this live event on Wednesday, October 5th at 12 pm ET.
CAN'T ATTEND LIVE? That's okay. You'll have access to the recording and the workbook after the session!
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If you feel like many of the job postings you come across in your job search are scams, you're not alone. You are not the first job seeker to tell me they feel this way. But we have to think about where this comes from.
The Job Application Process Is A Broken System
@j.t.odonnell Replying to @nana_5075 Why job listings feel like a scam... #jobs#careers#careertok#jobtok♬ original sound - J.T. O'Donnell
Back in the day, a company would post a job in the want ad section of a newspaper, so you'd have to open up a newspaper, read through it, write up a resume and cover letter, and snail mail your application off to them. When the idea came to post jobs online, it meant more people who were the right fit could apply. But over time, that's broken down.
Now thousands of people will apply for one job when it gets posted. And many of those job applicants are not a fit. So employers now have to hire recruiters, who are also called sourcers, to go through thousands of applicants so they can whittle it down to about 50 qualified applicants. What's the rhyme or reason they're using to select some applicants and screen others out?
This is why you don't get called—because it's just so random.
After employers get down to 50 applicants, they look through those, find a few they like, and call them. That's why only 3% of people who apply online ever hear back from companies.
It's a completely broken system, so I can see why it feels like a scam. The whole thing is flawed.
So, how do we improve this system? It starts with making better matches, getting back to a place where only the right people are applying to the employer. We actually want fewer applicants, but more of the right applicants. That's the solution. And there are hundreds of millions of dollars in this industry trying to figure it out. But the one thing we have seen is that storytelling is one of the ways to do that.
You're going to see a rise in companies telling their stories. And there's a fancy term for this in our industry. It's called employer branding. Companies will tell their stories on social media platforms like TikTok so that those stories fatefully, naturally, and organically show up in your feed. But it's not fate, right? It's the algorithm at work—and before you know it, you'll start to see companies that feel like a fit. Then you'll go over and check them out. You'll see that there's a job posted that you're fit for. And this is how this matching process will start to fine-tune itself.
Right now, yes, you're right. Those online job postings don't work. They don't work for either side. We need a better system. And storytelling is the key. So go learn how to conduct a proactive job search today so you can finally land a job and work for an employer you actually like!
Need more help with your job search?
I'd love it if you signed up for Work It Daily's Event Subscription! I look forward to answering all of your career questions in our next live event!
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