This is a true story as told to DiversityJobs, where you can find career interviews for the job you've been looking at and available positions in your desired field. I've been in the social media manager business for two years now and have varied clients ranging from car dealerships to graphic designers to businesses seeking a strong web presence. My goals as a social media expert is to provide my clients with website design tips, blogging and above all getting them to utilize social media tools such as Twitter, Facebook, LinkedIn and Google+. The hardest part of being a social media manager is convincing clients the need social media attention in the first place! Most businesses who are not Internet savvy feel the best way to reach their customers is via newspaper ads, radio and television spots but in reality, today’s savvy customer turn to the Web to find the products and services they seek. At times, this convincing alone can take up a lot of my time so this part of the job is about a four on a scale of ten; but once they are convinced, the rest of my job is an absolute ten on the satisfaction scale. One of the largest things independent social media experts face is dealing with firms offering services at ridiculous prices. These firms are hard to compete with but usually the end-user isn’t satisfied and will turn to me to fix mistakes. It would be nice if they’d understand a good social media manager may cost them as much as $2,000 to $3,000 per month depending on the size of their business and the services I provide. Though social media seems like an easy vocation, sometimes it’s not! You will have customers who want change after change so make sure you nail down the amount of changes they can make in a formal contract agreement. My desire to learn more about the Internet was all I needed to get a jump start on becoming a social media manager. From there, a few online classes and some optimization of my own website and a little HTML coding experience was all I needed. As I look back, I might have focused a little more on Google and what their algorithms do and how they can change—very fast meaning the social media efforts you offer your clients start to slow down and require immediate attention. While online SEO and social media training did help me, I've learned larger companies want experts who have a full bachelor’s degree in marketing or a related field. Because I’m void of a bachelor’s degree, sometimes it makes it difficult in convincing clients I can do the job. A funny thing that happened to me with one client when I asked if he would be willing to share his screen with me via an Internet sharing tool. Once he agreed and I sent him the link so we could connect, I was able to see his screen right away and let’s just say the websites he was browsing were of the adult type! He was very embarrassed! One advantage of being a social media manager is you do get to perform most of you job at home. While I do meet with clients from time to time, the telecommuting offers me a chance to follow another passion I have—fostering dogs from shelters until they can be adopted! On the other side of that coin, if a client wants you ASAP, you need to be prepared to leave in a flash so you really can’t work in your pajamas all day long. I’ve never felt too stressed being a social media manager unless I have a horrible and demanding client. I have, however, turned down some clients just from analyzing them in our initial meeting—sometimes you can tell right off if a client will be good or bad. I still recommend those wanting to break into the social media manager world should obtain bachelor’s degree, as I wish I had. I think I would have landed more clients right off instead of contacting client after client and proving myself. So far, I can happily say I’m making between $30,000 to $40,000 a year but this is working 24/7 and being there when my clients need me. If you think helping any organization gain clients via the Internet sounds like a great job, a social media manager may be the right profession for you. Some of my friends are a little jealous they must follow a 9-5 schedule that is strictly regimented where I can set my own hours. Five years from now I’d like to have my own company, hire some social media managers and take a vacation! Photo Credit: Shutterstock
A common interview question employers ask during job interviews is, "Why are you interested in this position?" They want to know why you want to work at their company, and the specific motivation behind why you applied for the job (not that you need a paycheck).
Knowing how to answer interview questions well is always important, especially with this question.
To persuade the employer that you have a true connection to the company and a passion for the job you applied for, your answer to this interview question should start with, "I'm interested in this job, at this company, because…" and then list at least three reasons why you want to work there.
Here is how you should structure your answer to the interview question, "Why are you interested in this job?"
Reason #1 – Professional Fit
Your first reason should always show fit in terms of professional skills.
Example: "I'm interested in this job because I can see that, in this role, my skills could help solve this problem within your company. I also see an opportunity for me to learn and grow these skills, so we both would benefit personally, professionally, and financially. If I can come in here and solve problems and accomplish your goals, I know I can develop my career the way that I want to."
This part of your answer lets them know that you are excited about what you will be able to accomplish for them, while still emphasizing what they are getting out of the bargain. You need to sell yourself as a business-of-one who can provide a service better than the competition.
Reason #2 – Cultural Fit
Your second reason when answering, "Why are you interested in this job?" also shows fit, but in a different way.
Example: "Also, I like the culture of this organization. From what I've heard and what I've been reading about the company, it seems like a great fit for my personality and my values. I really connect with your mission statement, and feel passionate about the work that you do."
This is a general answer, so if you can be more specific by actually naming a couple of things you've heard or read about the company's workplace culture that you like, it will help your cause. This is one area where your pre-interview research is critical.
Here are a few things you may want to look for when you research the company:
- Is this a top company in the field/industry?
- Is this company known for cutting-edge products or other innovations?
- Does this company have a great reputation for customer service?
- Is this company known for being a great place to work?
- Does this company value and/or provide resources for employee development?
Mention those things that truly speak to you and your values so your sincerity shows.
Reason #3 – Personal Fit
Wrap up your answer to this interview question with something that personalizes it a bit more.
- "And this job is in a great location for me. I've always wanted to move here."
- "And this job is only five minutes from my house, so eliminating the commute is a big plus."
- "And I've always used your products, and I just love them. I am really excited about being a part of that."
Say something that gives you another reason of your own for wanting this job. This interview answer is a fantastic place to let your enthusiasm for the job show. It's very appealing to employers, and it gives them one more reason to hire you.
Download Work It Daily's FREE list of common interview questions here.
You'll have a very clear and thorough answer to the question, "Why are you interested in this job?" if you follow the formula above. Set yourself apart from the competition today!
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This article was originally published at an earlier date.
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