The 12 Laws Of Driving Exceptional Performance [Webinar]

"He got me to do more than I thought possible." "She simply would NOT let us fail – we worked miracles for her." How is it that some leaders can demand the most of you in such a way that you love them for it? When Dale Dauten and J.T. O’Donnell studied such leaders they came up with this surprising concept: MANDATORY GREATNESS. Said another way, creating a team that exceeds expectations is no accident. Dauten and O’Donnell have turned their interviews with hundreds of exceptional leaders into a fast and entertaining read. Their new book unfolds as a conversation between a young everyman manager and a wise veteran consultant, a woman who’s been described as having “skirts of steel.” He wins a coaching day with her in a charity raffle – much to his disappointment. Reluctantly, he agrees to let her observe him as he works, and eventually she drags him to the revelation that, despite high ambitions, he is a typical manager with average prospects. He is, as she sums it up, “inadvertently mediocre.” Then, as she analyzes his work and philosophy, he learns new principles and techniques summed up in “The 12 Laws.” Here is a book that will change forever how you view teamwork, management, and the art of producing results.


The 12 Laws:

  1. You and your team are a commodity product until you prove otherwise.
  2. Leadership is a magnificent intolerance.
  3. Bureaucracies evolve ; organizations devolve.
  4. Criticism is a compliment.
  5. Never trust a manager who loves everything you do.
  6. Put the fish on the table and let everyone smell it.
  7. They ALWAYS KNOW.
  8. Understand who’s ready for a not-ready assignment.
  9. Fear is your friend (and “Are you crazy?” is that friend winking at you).
  10. Choose “respected” over “liked.” The love comes later.
  11. If you’re certain, you’ve wimped out.
  12. One sentence is worth a thousand meetings.
Mandatory Greatness is presented as a conversation between a high-powered business coach, Yvonne Wolfe (who is said to have “skirts of steel”), and a young manager who won a day of her coaching in a charity raffle. She observes him in his work, then offers a stark and startling analysis of him and his approach to his job: By imitating other managers he is making himself “a commodity product” destined for “inadvertent mediocrity.” She then teaches him to remake himself into a highly-valued teammate and a true leader using The 12 Laws of Driving Exceptional Performance.

Watch This Webinar!

Watch this special presentation on these 12 Laws of Driving Exceptional Performance. Presenters: J.T. O'Donnell and Dale Dauten, authors of Mandatory Greatness: The 12 Laws Of Driving Exceptional Performance.   WATCH NOW ►   Photo Credit: Shutterstock

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