Mandatory Greatness (FREE VIDEO)
Thank you for your interest in, "Mandatory Greatness: The 12 Laws of Driving Exceptional Performance." Below is a short video where the authors, Dale Dauten and J.T. O'Donnell, share why becoming a Mandatory Greatness Leader is important in today's economy. BONUS: As a "thank you" for signing up for this video, Dale and J.T. are offering those who buy their new book on Amazon a special opportunity. Forward a copy of your purchase confirmation to them and you'll be given the opportunity to ask them questions related to the book. Yes, these two thought-leaders will be available to answer your specific questions by email - FOR FREE!   [button color="blue" link="http://www.amazon.com/Mandatory-Greatness-Driving-Exceptional-Performance/dp/0615751865"]CLICK HERE[/button]and purchase your copy today. Then, send a copy of the purchase confirmation to: advice@jtanddale.com. It's that easy!
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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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