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By CAREEREALISM Founder, J.T. O'Donnell In this job market, there are two types of candidates to hiring managers: Must-haves and Nice-to-haves. The question is: Which one are you? This video shares my recent conversation with a "nice-to-have" job seeker who's been unemployed for quite some time...
Learn how to land a career you love

For years now, I have seen hustle-culture being glorified, and it frustrates me. The idea of earning respect by overworking yourself isn't healthy. It just isn't. As a small business owner, I fully understand the word hustle. I grind daily. But as human beings, we have limits, so I suggest that we must be intentional with how we hustle.

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A well-defined brand architecture strategy helps organizations grow, transform, attract customers, and build perceptions. In this post, we'll look at the different types and benefits of a brand architecture strategy, as well as a step-by-step guide so you can create a successful framework for your organization.

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