NOTE: This is a book excerpt with minor edits from You Know Everybody! A Career Girl’s Guide to Building a Network That Worksby Marcy Twete.
It was October of 2009 when the idea for You Know Everybody! first came to me. I had been dating a man named Charlie for just a few weeks (he would eventually become my husband). We ventured one October evening to Minneapolis’ newest hot spot, Bar La Grassa. After opening just days before, a friend of a friend made some calls and got me a 7:00 p.m. seating, which thoroughly impressed my new not-quite boyfriend.
As the host escorted us to our table in the back corner of the bustling dining room, I scanned the faces of those around me. I smiled, nodded, waved here and there, and, upon sitting down, immediately turned to Charlie and said, “This place is like a who’s who of Minneapolis/St. Paul.” He laughed uncomfortably and asked, “How do you know?” For the next few minutes, I covertly drew my date’s attention to the man across the room to the left in the blue suit. That’s the CEO of one of the Twin Cities’ largest companies.
Next, the group of girlfriends dressed to the nines—all members of families with what you’d call “old money” in Minnesota. And at the bar, hoping for a table, was one of the city’s best event planners, sipping a martini with a Star Tribune editor and a fashion designer who was rumored to be cast on Project Runway. Those people weren’t just faces to me. They were my friends, my colleagues, all of whom I could call in a moment’s notice if I needed something.
After I gave Charlie the skinny on at least half the room, he turned to me and said the words that would shape the course of my life and, ultimately, inspire this book. He said, “Wow, Marcy. You Know Everybody!” He was right. I had amassed a network in Minneapolis/St. Paul that included everyone from corporate CEOs to chefs, artists, actors, and those you might call socialites.
I didn’t know that night, or in the months to come, that my networking abilities would soon be tested beyond any measure I could imagine. I had no idea that the appearance of the You Know Everybody! idea in my life would actually be an invitation to the universe to throw down the gauntlet: Less than a year later, Charlie and I would pick up our furniture and our cat and move to the Windy City of Chicago.
Fast forward to December 9, 2010. Around noon, I walked into the Union League Club in downtown Chicago, looked around the room, and experienced one of the most terrifying moments of my life. I scanned the faces of the 200 women gathered for the Professional Women’s Club of Chicago luncheon, and my feelings were the exact opposite of those at Bar La Grassa the year before. Not a soul in the room was familiar to me. I knew nobody. Despite the fact that I would eventually look back on this PWCC luncheon as a success, that evening I sobbed to Charlie. I asked him how would I ever make friends, how would I ever build the kind of network in Chicago I had in Minneapolis? “How,” I asked, “am I ever going to get through this?”
I won’t lie to you—there were many more evenings like that one. Evenings when I sobbed and shook and wondered how I would ever get through such a huge transition in my life. But I embarked on a process to create the same kind of network in Chicago that I had in Minneapolis. And between the tears and the fear, I had to believe if I did it once, I could do it again.
Fast-forward again to November 16, 2011. That evening, I walked into a room filled with hundreds of Chicago women at the Step Up Women’s Network annual Stepping Up in the City event. I closed my eyes and thought back to that evening in Bar La Grassa and then to that terrifying first luncheon at PWCC, and compared the two. I realized I felt more like the former than the latter. And at one moment in the evening, I was standing next to a new friend who turned to me and exclaimed, “Wow, Marcy. You Know Everybody!”
I realized then that my network in Minneapolis wasn’t created accidentally and my new network in Chicago hadn’t been, either. When I moved to Chicago, I attacked networking intentionally, and with a clear, well-thought-out plan. In less than a year, I went from knowing nobody to knowing (again, as well as anyone can) everybody.
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Is your job search turning into a grind with no end in sight? It may be time to take a step back and reevaluate your entire approach.
In cold weather climates, the beginning of spring is a time to clean the house and get organized—a practice known as spring cleaning. Through the years, spring cleaning has taken on a larger meaning with people using the time to organize and declutter things in their lives.
For professionals on the job hunt, a little spring cleaning (metaphorically speaking) could be a great way to reinvigorate your job search. Here are a few strategies your job search spring cleaning should include.
Reevaluate Your Job Search Approach
BigstockMake a list of the last handful of jobs you applied for and see if you can identify any positive or negative trends. Consider things like:
- How did I learn about this job?
- How did I apply for the job?
- Did I earn an interview?
- What was the ultimate result?
A lot can be learned about your job search approach just by answering these questions and identifying patterns. For example:
Negative Trends
You discovered five jobs through job boards, applied to all of them via the job boards, and never heard back from any of them.
The common pattern here is applying through job boards. This isn't to say that job boards don't serve a purpose in the job search process, but they have their limitations, and you can't run your job search entirely off of them. When you apply through a job board, there's a good chance that your materials will never get past the applicant tracking system (ATS) and never be seen by an actual person.
One simple fix is to research who the hiring manager or recruiter is that posted the position and email your materials to them directly.
The more efficient fix would be to take a proactive approach by putting together a bucket list of companies that you want to work for and start making connections on LinkedIn with people who work at those companies. You may already know some people who work there or have connections that can refer you to some individuals.
This is a great way to network your way onto a company's radar.
Positive Trends
You applied to three jobs via referral, were invited to two job interviews, and made it through multiple rounds of interviews for one of the jobs before being passed over for someone with a little more experience.
The pattern here is that getting referred to a job by a professional acquaintance is a great way to land a job interview. This indicates that you're leveraging your network well and you should continue to focus on your networking efforts.
The next step is to review the interview process and determine what went well and what needs to be improved. Sometimes the interviewer will provide feedback, and that feedback can be valuable. However, not everyone is comfortable with giving feedback.
Chances are you probably have a good idea about areas of improvement and the skills you need to gain. Put together a plan for addressing those shortfalls.
The good news in making it deep into any interview process is that it indicates that the company likes you as a potential employee (even if the timing just wasn't right) and the experience could be a roadmap to a job with that company at a later date, or another similar opportunity elsewhere.
Give Your Resume & Cover Letter Some Much-Needed Attention
BigstockAre you continuously sending similar resumes and cover letters to each job opening with only minor adjustments? If so, your strategy needs some serious spring cleaning.
Let's start with resumes!
Every resume should be tailored to the position in order for it to stand out to recruiters and hiring managers. It may seem like a lot of work, but it's actually less work than submitting the same resume over and over again and never hearing back.
The reason why it's so important to tailor your resume is that throughout your career, you acquire numerous skills, but the job you're applying for may only be focusing on 6-8 of those skills. In that case, those skills must rise to the top of the resume with quantifiable examples of how you successfully used those skills at previous jobs.
Remember, recruiters go through hundreds of resumes. They need to be able to tell from a quick glance whether or not you're a potential candidate for the position.
While updating your resume, you could also spruce up your LinkedIn profile by highlighting the skill sets that you want to be noticed for by recruiters.
As for writing a good cover letter, the key to success is writing a disruptive cover letter. When you write a disruptive cover letter, you're basically telling a story. The story should focus on how you connect with the particular company and job position. The story could also focus on your personal journey, and how you got to where you currently are in your career.
If your resumes and cover letters aren't unique, now is the time to clean things up and get on track.
Build Your Personal Brand
Just because you're looking for work doesn't mean that you don't have anything to offer. Use previous career experiences and passions to build your personal brand.
Ask yourself, "How do I want other professionals to view me?"
Pick an area of expertise and start sharing your knowledge and experience with your professional network by pushing out content on your LinkedIn and social media accounts. Good content can include blogs, social media posts, and videos.
By sharing content about your experiences and passions, you slowly build your personal brand, and others will start to notice. The content could lead to good discussions with others in your network. It could also lead to reconnecting with connections that you haven't spoken to in years, or making new connections.
You never know when one of these connections could turn into a job lead or referral. The trick is to get on people's radars. So, when you're cleaning up your job search, be sure to build a plan for personal branding.
Maintain Healthy Habits During Your Job Search
BigstockYour job search is important, but it's even more important to know when to pull back and focus on personal health and spending time with family and friends.
There are actually things that you can do for your own enjoyment that could help your job search in the long run, such as:
- Grab coffee with a friend - It's good to engage in light conversation with friends during challenging times. And if your job search does come up, remember that most people have been through it themselves and you never know when a friend may provide you with a good idea or lead on a job.
- Volunteer - Volunteering is a great way to get involved in the community and help others. In addition, if you develop a little bit of a career gap while looking for a job, you can always talk about how you filled that time volunteering, if you're asked about it during a job interview.
- Continue to focus on other passions - Are you a fitness nut? Blogger? Crafter? Continue to do the things that bring you happiness. And if you're in a position to profit from your passion through a freelance job or side hustle, even better!
Spring is the perfect time to clean up and improve your job search so you can land the job you want. If you're struggling to find a job, follow the tips above to reinvigorate your job search—and watch your career blossom!
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This article was originally published at an earlier date.
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