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  When we think about networking, we often think about mixers, events, conferences, and coffee meetings. While in-person networking is key to your success, you can also build meaningful relationships to enhance your professional networks by using various social media channels. In this session, Marcy Twete, founder of the Career Girl Network, will lead you through the process of developing your professional brand online and using it to build the network of your dreams.   >> Presentation Slides <<

Learn how to land a career you love

Every time I start a project, I get this tiny moment of panic. It doesn't last long, but even now, after years in this business, I still notice that it happens.

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Everyone knows that you should walk around every once in a while, especially if you have a desk job. But, do we walk enough during the workday?

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Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated in a blind taste test with Pepsi vs. Coke. More people preferred Pepsi but continued to buy Coke. When a brand choice is made, the strong, familiar, trusted brands will always have an edge. An effective brand promise builds trust with customers.

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