If you are a profitable entrepreneur in today’s economy you certainly know a thing or two about doing business. In fact, you probably realize there are small things out there that mean a lot to your clients as far as perception.
Why A Nice Car Is A Good Business Decision
An example is the type of car you drive. If you have a nice car then your clients may formulate a positive idea in their head about you and relate it back to your business. In most cases the perception will be how well you do for yourself.
On the other hand, if you drive an older car that is not fancy then your clients may view you as someone who hasn’t owned much success. Being an entrepreneur is about making good business decisions that will help propel your company forward.
Believe it or not, going the extra yard and spending additional money on a deluxe car can really say a lot about you and your services.
As an entrepreneur (whether you are selling a product to well-to-do business owners, or simply a service to homeowners or average folk) it always helps to drive a car or truck that’s nicer than what others in your field are driving. It will allow your co-workers and clients to see you have worked very hard for yourself and have gotten to the point where you can afford a nice mode of transportation.
Whether you’re a CEO with a new S Class Mercedes, or a landscaper with a brand new Ford truck, having the nicest car in your field will say many things about you and your business.
This is especially true if you come from somewhat humble beginnings. Most entrepreneurs start off at a point where they do not have much money or a nice car. They simply cannot afford it when they are starting out. Having this elegant car will show your clients you have arrived and you are in fact the expert in your field with years of experience.
Understanding your clients perceive you to be an expert puts you in an enviable spot with leverage. The person who is the expert, or best at what they do, always commands more money and respect. You can create this type of atmosphere around yourself, and your business, in part by driving an upscale luxury car.
The fact of the matter is if you have a nice car people are going to know you are successful. In the business world, success will usually translate into more money and nicer clothes, cars and homes. If you are a successful entrepreneur you will need a proper car to accommodate your lifestyle. A car like this will help you fit in with the other people you do business with as well as the other people you are around in settings. An expensive car will show other people in your industry you are doing something right and you are an industry leader in your field.
Most people will look at your car and measure your success by how elaborate it is. Call it shallow or simple-minded, but it’s the truth. Drive up as a business owner in a Honda Accord and you may be visualized as moderately successful. However, a BMW 7-Series would show you are wildly successful and one of the best at what you do.
Believe it or not, an entrepreneur that drives a nice car will also be seen as intelligent. And of course, being viewed as a smart individual can strengthen the respect from your clients and competitors thus increasing business activity. Anything that can translate into more money is a good business decision, right? Ensuring you have a nice car that can help represent your aptitude is a good strategy to help portray to clients you can manage their expectations.
If you want to take your business to the next level, then consider buying a spiffy car. Especially now while lease deals and interest rates are very low.
Nice car image from Shutterstock