Why It Pays To Be Likeable with Dave Kerpen

Did you know that it PAYS to be likable? In this webinar, “Why It Pays To Be Likeable,” Dave Kerpen, CEO of Likeable Local, will be using case studies from small businesses to show the results of a successful social media strategy. He will explore what today’s consumers expect from organizations and ways you can satisfy their needs. Consumers now demand more from brands, making principles like responsiveness, delivering valuable, authenticity, transparency, and adaptability no longer a choice. By meeting, even exceeding, these high expectations, companies will become more likeable and see greater business and professional results. And in the digital age, with social media serving as the great equalizer, this truth has been even more evident. It is possible for business of all sizes, whether they are large corporations or small businesses to achieve amazing results through innovative social media strategies. Social media is changing the way organizations operate, and now is the time to figure out how to make it work best for YOU and YOUR company.  

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