When Your Personal Brand Outshines The Corporate Brand
Does your personal brand outshine your company's brand? It’s happening, and more common than anyone wants to admit. As the concept and importance of personal branding, social media, and an online presence becomes more common place, companies are becoming more interested in the brands of their employees. Their concerns are legitimate. Here’s why... Risk: Legal risk and perceived risk for the company, and its own brand. These are just two things that concern bosses, executives, and your company’s legal team. Ignorance: Companies are scared and ignorant to how an employee’s personal brand can help elevate or benefit the company’s brand. Fear: Similar to ignorance, companies are scared. Maybe they or a company they know has been burned before. Unfortunately, companies react by creating policies, protocol, and procedures based on past experiences and perceived risk. Control: This is your companies biggest fear. They are fearful of social media and the freedom it gives you to speak your mind while being electronically and publicly stored forever. Social media gives everyone a platform to clear the air. While companies and the court look to find a common ground in the world of social media, personal branding, and the concept of microcelebrity, here are some things you can do to ensure your own personal brand doesn’t outshine your employer’s brand.