Does your personal brand outshine your company's brand? It’s happening, and more common than anyone wants to admit. As the concept and importance of personal branding, social media, and an online presence becomes more common place, companies are becoming more interested in the brands of their employees. Their concerns are legitimate. Here’s why... Risk: Legal risk and perceived risk for the company, and its own brand. These are just two things that concern bosses, executives, and your company’s legal team. Ignorance: Companies are scared and ignorant to how an employee’s personal brand can help elevate or benefit the company’s brand. Fear: Similar to ignorance, companies are scared. Maybe they or a company they know has been burned before. Unfortunately, companies react by creating policies, protocol, and procedures based on past experiences and perceived risk. Control: This is your companies biggest fear. They are fearful of social media and the freedom it gives you to speak your mind while being electronically and publicly stored forever. Social media gives everyone a platform to clear the air. While companies and the court look to find a common ground in the world of social media, personal branding, and the concept of microcelebrity, here are some things you can do to ensure your own personal brand doesn’t outshine your employer’s brand.
Maybe you like your job, but you’re just not where you want to be financially. What do you do? Apply for a position with a different company? Or approach your boss and ask for a salary increase?
The ability to negotiate a salary increase can place you in a better financial position: extra money can help you qualify for mortgage loans or refinancing, or if you’re trying to build a rainy day fund, a raise can jump-start these efforts. However, it’s important to research and know your value before approaching your boss.
In other words, you can only approach the conversation with a fair number in mind—based on the average salary for professionals in your industry with your experience and skill set. Of course, it isn’t enough to only research your value. You need to know the best ways to approach your boss.
Here are four things you should never say when asking for a raise:
1. Don’t Threaten To Quit
Some employees think they can get the upper hand by threatening to quit their job. However, this isn’t recommended, even if you’re prepared to follow through with the threat. Remember, the goal is to get on your manager’s good side, not tick them off. If you approach the meeting with an abrupt or aggressive attitude, your boss may not respond favorably—they may actually call your bluff!
A better approach is to explain how much you enjoy your work. Let your boss know that you're interested in growing with the company. Next, state your argument for a salary increase. Be professional and keep your negotiations brief.
2. Don’t Mention A Co-Worker’s Salary
If you learn that a co-worker in a similar position earns more than you, don’t mention this when speaking with your boss. There may be valid reasons why your co-worker earns more. Maybe they have an advanced degree, or maybe they took additional courses to improve their skill set. Then again, maybe they have more experience than you. Don’t immediately assume that your employer is giving you the short end of the stick.
Rather than bring up a co-worker's salary, you could say:
"I've been researching the going rate for this position, and the average salary for workers with my education and experience is _____. I feel that I've been doing a great job and would like to discuss increasing my salary."
3. Don't Choose The Wrong Time
Don’t ask your boss for a raise out of the blue, and you certainly shouldn’t ask during a meeting on an unrelated topic. Once you’ve completed your research, schedule an appointment to meet with your boss privately. Additionally, prepare for this meeting by practicing responses. In all likelihood, your boss will question why you want a salary increase. The way you answer this question can determine the outcome.
Prior to this meeting, compile a list of all your accomplishments during the last 12 months. When your boss questions your reasons, be ready to run down this list and mention any other selling points. For example, you can mention any classes you've recently taken, and if it's been years since your last raise, bring this to your manager's attention.
4. Don’t Whine About Your Personal Problems
Do you have debt? Do you need to complete repairs around your house? Was your spouse laid off? These are all valid reasons to negotiate a salary increase. Understand, however, that your personal problems are not your manager’s problems. They no doubt will empathize or sympathize with your situation, but you shouldn’t expect them to automatically fix your problems by increasing your salary. Not that you shouldn’t ask for a higher salary, but keep the focus on your performance.
You could say:
"In the past ___ months I've taken on several new responsibilities (list them), and I know that you were satisfied with many of my suggestions and changes."
Getting paid your worth can improve job satisfaction. And if you’re already completing assignments outside your job description, why not take a chance and approach your boss? They just might comply with your request. Just remember to avoid making these four mistakes when asking for the raise you deserve!
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This article was originally published at an earlier date.