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Lots has been said about Gen Y and their high rate of unemployment. Last Friday on Career Reality we took a look at Gen Y and how their careers are being impacted by the recession. CAREEREALISM-Approved Career Expert, John Heckers and Journalist, Jessica Stillman shared information and insight as to the cause of Gen Y's high unemployment rate and it's impact on them now and in the future. After watching this 30-minute video, the realities of an out-of-work college graduate are clearer then ever.
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For years now, I have seen hustle-culture being glorified, and it frustrates me. The idea of earning respect by overworking yourself isn't healthy. It just isn't. As a small business owner, I fully understand the word hustle. I grind daily. But as human beings, we have limits, so I suggest that we must be intentional with how we hustle.

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A well-defined brand architecture strategy helps organizations grow, transform, attract customers, and build perceptions. In this post, we'll look at the different types and benefits of a brand architecture strategy, as well as a step-by-step guide so you can create a successful framework for your organization.

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