Contrary to what you have heard, the resume still has its place in this Web 2.0 world. Despite interactive mediums, it's still a very crucial marketing tool and essential in launching your digital marketing campaign. What has occurred? Greatly due to the explosion of social media, job sourcing and job seeker marketing has exponentially evolved. Consequently, the way in which you write and promote your self-marketing message must be hoisted to meet market demands. You now must be the ‘maestro’ of a digital symphony, which will compose your web persona. And it begins with a resume sheet! Whether you plan to print your resume or publish its content online does not diminish the resume's importance. It is now even more imperative you orchestrate content to deliver a unified message. What's advertised on your resume must be reinforced, complemented, and augmented by what you self-publish across various social networking sites. Substantiate the claims you have made on resume and further position yourself as an expert. So, I implore you, begin with a resume that promises results; use the resume as a springboard for online content development. Then, define what social media tools will best serve to promote your brand and employability. LinkedIn? Twitter? Facebook? Do you need an online portfolio to showcase images of your work? Will an interview podcast be advantageous in your target field? Would you benefit from a video interview? Once you have developed your resume and identified which social media tools will be part of your job search campaign, you can strategize, publish, and manage online content.
July 05, 2013