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Job seeker connecting with potential employer during an interview
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It's hard to be passionate about a job when you have no connection to the company. How do you show enthusiasm in your cover letter and job interview if you don't absolutely love what you'd be doing, or where you'd be doing it?

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Photo of a waxwork Taylor Swift statue
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Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently released her tenth studio album titled “Midnights” on the streaming platform Spotify at the stroke of midnight. Swifties (as her fans call themselves) rushed to get the album and crashed the site seconds after it launched, breaking Spotify’s record for the most album streams in a single day.

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