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Photo of a waxwork Taylor Swift statue
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Taylor Swift is a dominant brand, leading the industry for over 15 years with a loyal fan base. She recently released her tenth studio album titled “Midnights” on the streaming platform Spotify at the stroke of midnight. Swifties (as her fans call themselves) rushed to get the album and crashed the site seconds after it launched, breaking Spotify’s record for the most album streams in a single day.

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Proactive employees in a work meeting
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Proactivity, as defined by organizational behavior, is “anticipatory, change-oriented, and self-initiated behavior in situations, rather than just reacting." When a person is proactive, they are acting in advance of a future event. Proactive employees typically don't need to be asked to do something, and will usually require less-detailed instructions.

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