Somoto Gives Advice About a Career in Software Marketing

Over the past several years Somoto has placed itself among the leaders in the Software Monetization industry. How did we go from a small start up to a legitimate player in our industry? It starts with hiring the best people for the job and giving them the space to do what they do best. In Somoto as with most other software monetization companies, there are two main teams: Sales and Development. For developers, it is important to have relevant information on your CV. If your area of expertise is in Magic, but the open position is for PHP, then the position probably isn’t relevant for you. Similarly, if the position is for a PHP developer, make sure that your knowledge and experience in PHP is at the top of you CV. Most human resource directors see so many CV’s that they can’t possibly read every line on every CV. So put the crucial information at the top. On the sales side of the business, there are also varying levels, from someone with no experience to a sales manager. At Somoto Inc, we run a program under our BetterInstaller brand where we bring in Junior Sales Associates, generally their job out of college, and we give train them, and give them the tools they need to succeed. At the end of the program, the individuals who meet our criteria are given a chance to join our sales associate team. I remember when I was applying for jobs; nothing would frustrate me more than getting rejected from a position, because I’m too over-qualified. While it didn’t make sense to me then, I now see it from the HR perspective. We received a CV from a lawyer with a Ph.D. with several years’ experience at a law firm, for an entry-level sales position. From our perspective someone with those qualifications wouldn’t be satisfied working an entry-level position like this, and so the CV goes to the bottom of the pile. Don’t just go through a job listing website and shoot off resumes to every open position. Read the description and the requirements and if you have the qualifications send in the CV. It is my belief by applying in this manner your odds are higher you’ll hear back from companies, and you won’t feel you’re wasting your time by applying for a job. (Somoto has several open Sales positions in our Israel office, for more information check the website!) Article written by Jonathan Peterson Hiring advice image from Shutterstock

When most people think of Nike, they think of shoes, retail stores, and, of course, athletes. That's all true, but there's more. Behind Nike's walls, you'll find the doers and thinkers who design, create, and innovate every day. There are also data scientists who discover and leverage athlete insights to create the future of sport.

You might be surprised to learn about the impact you can have in Data & Analytics at Nike versus at a major tech giant. Nike employees get to work on a wide array of challenges, so if you're obsessed with math, science, computers, and/or data, and you love sport, these stories may inspire you to work at Nike.

SHOW MORE Show less

Employee loyalty is something every company longs for. It's estimated employee turnover costs as much as 130-200% of an employee's salary. When a talented, knowledgeable, trained employee leaves, it's bad for business. And, when lots of them leave, it can be the kiss of death.

SHOW MORE Show less

If you saw our first video, you might have heard about the interview situation one of our viewers, Remi submitted. He was in an interview and was asked the question: How many cows are there in Canada right now? - What a weird question but this is a technique that some hiring managers are using these days.

SHOW MORE Show less

If you saw our first video, you might have heard about the awkward situation one of our viewers, Kevin submitted. He is a college student who's working a part time job to make ends meet. The manager/owner of the company has become a micro-manager who watches him work on camera and reads his company emails. A bit over the top wouldn't you say?

SHOW MORE Show less

All work and no play can create a tense and unwelcoming environment. Studies have shown that employers that offer additional perks have employees that are happier and more loyal to their place of employment. If you are looking for an employer that acknowledges how important it is to give its employees a place to de-stress and bond with their co-workers, check out these companies!

SHOW MORE Show less

In this week's episode of "Well This Happened", we want to know what you would do if you worked for an owner who micro-manages you my watching you work on camera and reading through your company emails.

We want YOU to be the career coach and tell us which one is the RIGHT answer!

Think you know? Vote below, and stay tuned for later this week when we announce the right answer (and why the other ones are wrong).

SHOW MORE Show less