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Welcome to our new show Career Lab that airs on Wednesday at 2pm EST. In this Professional Independence Project inspired episode, J.T. talks about why becoming an independent contractor is not only important but going to become the norm by 2020. Get a head of the curve and start your path to professional independence today. The Professional Independence Project is a month long initiative that CAREEREALISM is hosting for the month of October. Learn more and sign up HERE.  

Learn how to land a career you love

Every time I start a project, I get this tiny moment of panic. It doesn't last long, but even now, after years in this business, I still notice that it happens.

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Everyone knows that you should walk around every once in a while, especially if you have a desk job. But, do we walk enough during the workday?

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Do you remember the Pepsi challenge? It was a legendary marketing promotion in which people participated in a blind taste test with Pepsi vs. Coke. More people preferred Pepsi but continued to buy Coke. When a brand choice is made, the strong, familiar, trusted brands will always have an edge. An effective brand promise builds trust with customers.

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