Dear Experts, I often feel as though many of the questions I ask during an interview are boring and expected. How can I spice up my questions for a future employer, so that I can present myself in a more interesting and enthusiastic way, while still getting those ever-important (and sometimes boring) questions answered, and use those answers to help me decide if the company I'm interviewing for is a place I'd really like to work? Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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