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Dear Experts, I'm working on establishing my personal brand and want to be consistent with the user name I use for a variety of media contact sources (e-mail, Twitter, blog, LinkedIn, Google Profile, Facebook, etc.) The one I usually revert to, and through which I've used to establish several accounts over the last few years, is derived from my name but might not directly transfer. I don't believe the user name I use is necessarily unprofessional (It's no surfergirl1022 or ilovetosleep5.), but it's also not always read as a straight firstname.lastname type. How do I know if it is acceptable? Should I make a switch now before building too big of a following? Here is how the T.A.P. experts answered on Twitter: @gradversity Q#120 I would keep it consistent and not worry about it. But if you are losing sleep over it, make the change. @juliaerickson Q#120 If you have doubts abt your user name, change it to one you're very comfortable with; no worries then. @tmonhollon Q#120 Create your social media handle around the answer. Examples: @modite (blog name) @PRsarahevans (niche) @danschawbel (name) @DebraWheatman Q#120 Establish personal brand with a professional email for easy reference. If it's confusing change it to avoid issues. @tmonhollon Q#120 First, ask this: What is your long-term purpose in social media? Getting a job? Building expertise? Starting a business? @beneubanks Q#120 If debating, I'd change early. It would be fine and long run as is. Have friends w/weird spellings, & they still are found!

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TikTok, the popular social media platform that allows users to make and share short-form videos, is not just for individuals looking for funny and entertaining content. It's also an amazing opportunity for employers to step up their employer branding efforts and engage with job seekers in a new and exciting way.

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