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Dear Experts, I'm working on establishing my personal brand and want to be consistent with the user name I use for a variety of media contact sources (e-mail, Twitter, blog, LinkedIn, Google Profile, Facebook, etc.) The one I usually revert to, and through which I've used to establish several accounts over the last few years, is derived from my name but might not directly transfer. I don't believe the user name I use is necessarily unprofessional (It's no surfergirl1022 or ilovetosleep5.), but it's also not always read as a straight firstname.lastname type. How do I know if it is acceptable? Should I make a switch now before building too big of a following? Here is how the T.A.P. experts answered on Twitter: @gradversity Q#120 I would keep it consistent and not worry about it. But if you are losing sleep over it, make the change. @juliaerickson Q#120 If you have doubts abt your user name, change it to one you're very comfortable with; no worries then. @tmonhollon Q#120 Create your social media handle around the answer. Examples: @modite (blog name) @PRsarahevans (niche) @danschawbel (name) @DebraWheatman Q#120 Establish personal brand with a professional email for easy reference. If it's confusing change it to avoid issues. @tmonhollon Q#120 First, ask this: What is your long-term purpose in social media? Getting a job? Building expertise? Starting a business? @beneubanks Q#120 If debating, I'd change early. It would be fine and long run as is. Have friends w/weird spellings, & they still are found!

Learn how to land a career you love

For years now, I have seen hustle-culture being glorified, and it frustrates me. The idea of earning respect by overworking yourself isn't healthy. It just isn't. As a small business owner, I fully understand the word hustle. I grind daily. But as human beings, we have limits, so I suggest that we must be intentional with how we hustle.

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