Dear Experts, My boss caught me using Twitter during work the other day. Not only that, but the things he caught me saying are inappropriate for any work environment. I've since deleted those updates and will be careful with my future tweets. That doesn't solve the problem with my boss though. How do I recover from this? How do I make sure my boss isn't judging me off my Twitter use? Here is how our T.A.P. experts answered this question: Q#220 Apologize. Have a frank discussion about the rules at work. Then, I agree w/@ValueIntoWords. (@heatherhuhman) Our Twitter Advice Project (T.A.P.) is no longer an active campaign. To find an answer to the above question, please use the "Search" box in the right-hand column of this website.

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Lynn Holland's go-to-market steps

Recently, a long-time colleague, the chief sales officer for a $21M technology company, reached out to catch up and asked for help to get to market in the primary vertical where I focus. He went on to share that his company made an initial go-to-market attempt by assigning a sales rep because of their familiarity with the product. He then admitted a modest return on their investment and a residual lack of knowledge of the industry, few connections, little brand recognition, or sales results. Fast-forwarding to today, he expressed urgency to relaunch with a short game to start generating revenue quickly and a long-term plan to establish themselves in the space.

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